Job Description
Marketing Specialist JobID:
1317 Position Type:
District Professional
Date Posted:
5/19/2026
Location:
Administration Office
Primary Purpose:
The Marketing Specialist will lead strategic marketing and promotional efforts that support Hutto
ISD's student enrollment, talent recruitment, Hutto Virtual Academy growth, district initiatives,
and licensing program. This position is responsible for developing and implementing targeted
marketing campaigns across social media, digital advertising, and multimedia platforms to
strengthen community engagement, expand brand visibility, and elevate the Hutto ISD brand.
The Marketing Specialist will manage paid and organic social media strategies, oversee and
grow the district's licensing program, create compelling marketing content, analyze campaign
performance metrics, and collaborate with campuses and departments to promote district
programs, events, and priorities. This role also supports district branding, community awareness
efforts, and strategic communications initiatives. Qualifications:
Education/Certification:
Bachelor's degree in marketing, communications, public relations, digital media, or related field preferred
Special Knowledge/Skills:
Knowledge of digital marketing strategies, audience targeting, and campaign analytics
Knowledge of paid advertising platforms including Meta, Instagram, LinkedIn, YouTube,
and Google Ads
Knowledge of social media trends, engagement strategies, and content optimization
Knowledge of web content design, digital layout principles, and user-focused website
communication
Experience editing and maintaining website content through content management
systems, including Finalsite
Understanding of brand management and licensing program administration
Strong understanding of branding and visual communication principles
Proficiency in Canva, Adobe Creative Suite, and other content creation platforms
Strong writing, editing, proofreading, and storytelling skills
Ability to analyze campaign performance and use data to guide decision-making
Strong organizational, communication, and project management skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Ability to work collaboratively with campuses, departments, vendors, and community
partners
Strong customer service and interpersonal skills
Ability to maintain professionalism and emotional control under stress
Experience:
Minimum of three years of professional experience in marketing, communications, social media management, or digital advertising or an equivalent combination of education and experience.
Experience managing paid social media campaigns and digital marketing strategies preferred
Experience in brand management, partnerships, or licensing programs preferred
Experience in public education, government, or nonprofit communications preferred
Hutto ISD Talent Management & Personnel Support
Hutto ISD Pay Scales & Start Stop Calendar
