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Digital Marketing Specialist
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US Wheel Adapters
Lubbock, TX (In Person)
$38,500 Salary, Full-Time
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Job Description
Job Overview We are a nationally recognized specialty auto parts manufacturer here in Lubbock, and are seeking an energetic and detail-oriented Digital Marketing Specialist to begin building a dynamic marketing team in house. In this role, you will drive innovative digital strategies to enhance brand visibility, increase online engagement, and optimize lead generation across multiple channels. Your expertise will help us craft compelling content, leverage cutting-edge tools, and execute targeted campaigns that deliver measurable results. This paid position offers an exciting opportunity with our nationally recognized company to shape our digital presence and grow your career. Duties Develop and implement comprehensive digital marketing campaigns across platforms such as social media, search engines, email, and display advertising. Utilize SEO tools and perform keyword research to improve organic search rankings and increase website traffic. Manage content creation for websites, blogs, email newsletters, and social media channels, ensuring alignment with brand voice and marketing goals. Optimize conversion rates through A/B testing, landing page improvements, and performance marketing strategies. Monitor campaign performance using Google Analytics, SEM tools like Google AdWords, and other analytics platforms; analyze data to inform future initiatives. Oversee social media management including content scheduling, community engagement, and paid advertising campaigns on platforms like Facebook Advertising. Collaborate with graphic designers using Adobe Creative Suite tools such as Photoshop for visual content creation; maintain consistency across all digital assets. Implement marketing automation workflows to nurture leads and streamline customer journeys within content management systems like WordPress or similar platforms. Stay updated on the latest trends in digital marketing, SEO best practices, and emerging technologies to keep campaigns innovative and effective. Requirements Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, Google Ads, Google Analytics, and marketing automation platforms. Proficiency in content management systems such as WordPress; familiarity with HTML, CSS, JavaScript, and SQL is a plus. Skilled in content creation including copywriting for websites, emails, social media posts, and advertisements. Hands-on experience with social media management tools and paid advertising on Facebook Advertising and other social platforms. Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite; ability to produce visually appealing digital assets. Knowledge of e-commerce platforms and performance marketing techniques to drive online sales growth. Excellent analytical skills with the ability to interpret data insights for campaign optimization. Ability to work independently as well as collaboratively within a team environment; excellent communication skills are essential. Join us as a Digital Marketing Specialist where your creativity meets data-driven strategy! Bring your passion for innovation and make a tangible impact on our brand's digital journey while advancing your professional growth in a vibrant setting that values your expertise.