Campaign Manager, AWS Cloud Sales Center (CSC) , US Customer Acquisition
Job
Amazon
Arlington, VA (In Person)
Full-Time
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Job Description
DescriptionIn this position, you'll work at the intersection of sales, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You'll collaborate with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies. This role has a heavy focus on the integration points with AWS Marketing and manages lead flow quality and expectations into the Customer Acquisition organization. Key job responsibilities
Basic Qualifications
Marketing Integration Lead:
Key Responsibilities (L6)- 1. Cross-Functional Marketing Partnership & Advocacy
- Serve as the primary liaison between Customer Acquisition and AWS Marketing, building deep, trusted relationships with functional leads across Demand Generation, Field Marketing, Digital Marketing, Partner Marketing, and Events.
- 2. Marketing SME & Strategic Advisor within Customer Acquisition
- Function as the resident marketing expert and SME within the Customer Acquisition organization, translating marketing strategies, programs, and campaign mechanics into actionable guidance for CA leadership and frontline teams.
- 3. SLA Governance & Performance Management
- Own the definition, measurement, and enforcement of cross-functional SLAs between Customer Acquisition and Marketing stakeholders — including lead volume targets, lead quality standards (MQL/SQL criteria), response time commitments, and feedback loops.
- 4. General Campaign Team Responsibilities
- Lead customer-facing sales engagement at live and virtual events, or via direct campaign execution, including running prospecting calls, discovery meetings, or supporting CARs and partners to progress opportunities
- Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders; continually monitor, analyze, and tune campaigns to maximize conversion, pipeline, and revenue generation
- Advise and spearhead technology and tool adoption plans in support of pipeline and revenue generation
- Drive timely decisions, clear blockers, and escalate issues appropriately; proactively identify risks and propose solutions About the team Diverse Experiences Amazon values diverse experiences.
Basic Qualifications
- 5+ years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy, end to end delivery, and communicating results to senior leadershipPreferred Qualifications
- 2+ years of driving process improvements experience
- Master's degree, or MBA in management, business administration, economics, engineering, marketing
- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)
- Knowledge of general AI tools Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- 115,600.00
- 160,000.00 USD annually USA, VA, Arlington
- 115,600.00
- 160,000.00 USD annually USA, WA, Seattle
- 115,600.00
- 160,000.
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