Paid Media Specialist

Paid Media Specialist WestStar Multimedia Entertainment, Inc. Phoenix, AZ Job Details Full-time $65,000 a year 1 day ago Benefits Health insurance Paid time off Qualifications Social media advertising A/B testing

Full Job Description Location:

In-office, Phoenix, AZ Salary:

$65,000/year + health benefits + paid time off Kim Komando is one of America's most trusted voices in tech, with a massive national presence across radio, podcasts, email, and digital. Her top-rated talk show airs on 510+ stations and downloaded by millions. Her mission? To help people make smarter, safer choices in the digital world with clear advice, real talk, and a sense of humor. Through our growing brand ecosystem from a website with millions of monthly visits to daily newsletters reaching 650,000+ subscribers — we're changing how people think about and use technology. Now we're looking for a Paid Media Specialist who can help us scale that impact even further. About the Role This is your chance to lead performance marketing for a nationally known tech media brand. You'll be in charge of planning, launching, and optimizing paid campaigns that fuel newsletter growth, drive list signups, and boost brand awareness across platforms like Facebook, Instagram, YouTube, and LinkedIn. This role is perfect for someone who blends creative strategy with data obsession, someone who can spot trends, test new approaches, and optimize for real results.

What You'll Do:

Launch and manage paid campaigns across Facebook, Instagram, YouTube, and LinkedIn Build lead gen funnels using retargeting, lookalike audiences, and high-converting creatives Collaborate with editorial, email, and design to ensure ad campaigns feel seamless and on-brand Design and test ad copy, visuals, and landing pages that convert Track CPL, CPA, ROAS, and other KPIs, reporting insights and recommendations regularly Own campaign budgets, forecasts, pacing, and list growth targets Stay sharp on algorithm changes, ad platform shifts, and emerging trends

What You Bring:

2-4 years managing paid media campaigns (especially for lead gen or list growth) Expertise in Facebook Ads Manager plus another ad platform (YouTube, LinkedIn, etc.) Clear grasp of funnel strategy, A/B testing, and conversion optimization Strong communication and project management skills Passion for tech, digital media, and helping brands grow smarter

Bonus Points If You:

Have experience running YouTube or LinkedIn lead gen ads Know Beehiiv or other newsletter platforms Understand multi-touch attribution and CRM tools Hold certifications (Meta Blueprint, Google/YouTube Ads) Have worked at a content-driven or digital publishing company Why You'll Love It Here You'll work directly with a tight-knit, experienced team driving one of the most recognized media brands in the tech space. You'll have room to experiment, budget to test, and the chance to see your work make a national impact. If you're obsessed with paid media, thrive in a fast-paced creative environment, and want your work seen by millions of people, this is your next move. Equal Opportunity Employment We take great pride in our diverse and talented workforce. We recognize that our continued success depends largely on the collective strengths of our employees. Developing the right mix of skills, ideas and individuals requires an unwavering commitment to Equal Employment Opportunity and Affirmative Action. Accordingly, we recruit, hire, train and promote persons in all job titles and ensure that all other personnel actions are administered without regard to an employee's race, color, religion, national origin, gender, age, sexual orientation, citizenship, veteran status or disabilit y. WestStar is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply. Our company-wide mission is to reach very diverse audiences, and so, we are committed to having teams and leaders that reflect this mission .