Advertising Specialist

Job Title:

Advertising SpecialistJob Summary:

The Advertising Specialist will be responsible for developing, executing and optimizing advertising campaigns across multiple channels (social media, Google Ads, print, etc.) to boot brand awareness.

Essential Duties and Responsibilities (including but not limited to):

• Develop and execute comprehensive advertising strategies aligned with company goals and target audience demographics
• Run advertising campaigns on digital platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Collaborate with creative teams to develop compelling ad creatives, visual and messaging that align with brand guidelines
• Monitor campaign performance metrics and KPIs, making data-driven adjustments to maximize reach and engagement
• Manage advertising budgets and provide regular, in-depth reports to stakeholders, highlighting insights and opportunities for improvement
• Keep up with industry trends, emerging platforms and competitor activities to stay ahead in the market
• Duties, responsibilities and activities may change at any time with or without notice by management

Skills/Knowledge Required:

• Proven expertise with digital and traditional advertising platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Excellent written and verbal communication for creating ad copy and internal reporting
• Knowledge of fasteners industry is a plus

Experience/Education Required:

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Minimum 3 years experience in advertising, media planning, or related field
• Relevant certifications (i.e., Google Ads Certification)
• Experience with SQL or CRM tools
• Knowledge of SEO principles

Work Location:

Union City, CABudgeted Salary Range:

$75k - $80k Depending On Experience