Paid Media Manager

Description Robert Half Marketing and Creative has a client seeking a Paid Media Manager (Contract) to support paid media strategy and hands-on execution across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. This role is ideal for an experienced performance marketer who can manage campaigns end-to-end, optimize for results, and collaborate with internal stakeholders on channel strategy. This is a monthly contract role (approximately 30-40 hours) with flexibility in scheduling. Key Responsibilities Support and execute paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads Build, launch, and manage paid search and paid social campaigns from setup through optimization Conduct keyword research, audience targeting, and budget pacing Write and test ad copy in collaboration with internal or client teams Monitor campaign performance and optimize toward KPIs (CAC, CPL, ROAS, CTR, conversions) Analyze performance data and provide clear, actionable recommendations Manage A/B testing across creative, audiences, and messaging Ensure accurate tracking and attribution (pixels, conversion events, UTM tagging) Prepare performance summaries and insights for stakeholders Qualifications 3-6+ years of hands-on paid media experience Strong experience managing campaigns in Google Ads, Meta Ads, and LinkedIn Campaign Manager Proven ability to optimize campaigns for lead generation and/or revenue outcomes Comfortable owning both strategy and execution Experience working in a contract, freelance, or agency-style environment Strong analytical and reporting skills Excellent communication and stakeholder collaboration skills Nice to Have Experience supporting B2B campaigns and LinkedIn lead gen Familiarity with GA4, Looker Studio, or similar reporting platforms Experience working with creative teams on ad testing frameworks Background in agency or multi-client environments Requirements Social Media Campaigns, Social Media Strategy, Social Media Tools, Google Ad, Meta Tag, Linkedin Ads, Paid Media, Paid Social Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .