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Senior Manager, Local Media
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Robert Half
Atlanta, GA (In Person)
Full-Time
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Job Description
We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.
Responsibilities:
- Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search.
- Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance.
- Align local media activity with broader brand initiatives so campaigns work together to drive stronger overall outcomes.
- Act as the main internal partner for local media agencies, providing direction on execution standards, optimization priorities, and reporting expectations.
- Review campaign setups, creative application, and account performance on a regular basis to identify inconsistencies and improve quality.
- Partner with agency teams to resolve underperformance, implement adjustments, and maintain accountability against business objectives.
- Build productive relationships with franchise owners to better understand local market conditions, challenges, and growth opportunities.
- Support stakeholder meetings, performance reviews, and escalation discussions by providing clear media insights and recommendations.
- Create and deliver educational resources that help franchise owners understand media strategy, investment decisions, and performance metrics.