Senior Cross-Tier Media Planner

Marketing, Sales & Service Senior Cross-Tier Media Planner 위치 Detroit, Michigan (+) Show all locations (-) Hide all locations 일정 Full time 게시됨 3 25 2026 Job Requisition

JR-202606297

설명 As a Senior Cross ‑ Tier Media Planner , you will help evolve how GM plans, measures, and activates media across brands and tiers. This role partners with cross‑functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts. A demonstrated, hands‑on command of media planning tools, systems, and planning methodologies, combined with experience leading teams in the practice of media planning is critical to success in this role. This position requires a practitioner who has personally built, evaluated, and optimized media plans.

KEY RESPONSIBILITIES

Own and actively use media planning tools and systems (reach‑based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers. Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets. Act as a working expert and coach to Brand, Sales Operations, and agency partners on media planning tools, systems, and best practices. Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth. Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growth objectives. Integrate media strategies across Marketing, Sales, Field, CX, Experiential, and Communications teams to deliver a coordinated national, zone, and LMA approach that amplifies impact. Clearly articulate media strategy, learnings, and growth opportunities to senior leadership across Sales and Marketing. Build strong, trusted partnerships with GM MediaOne central experts (Audience, Ad Tech, Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.

REQUIRED CORE COMPETENCIES

Hands on media planning leader with a track record of personally building and optimizing media plans using modern planning and buying tools. Proven leader of large, complex initiatives, effectively coordinating cross functional partners and agencies to deliver impact at scale. Influential leader without direct authority, able to guide, motivate, and align teams of indirect reports toward shared goals and outcomes. Strategic, systems level thinker who can navigate complexity, align multiple stakeholders, and drive clarity in ambiguous environments. Strong analytical acumen, with the ability to synthesize data, insights, and performance signals into actionable recommendations that inform investment decisions. Results driven and resilient, consistently delivering outcomes amid evolving priorities and dynamic market conditions. Compelling communicator and storyteller, with demonstrated ability to distill complex data into clear, executive ready narratives across written, verbal, and presentation formats. Proactive, composed, and accountable, demonstrating initiative, sound judgment, and confidence under pressure.

REQUIRED QUALIFICATIONS

6+ years of hands‑on experience in media planning and buying, with direct ownership of planning tools, systems, and frameworks. Bachelor's degree required; preferred in marketing, business, or related fields Demonstrated understanding of the media ecosystem, including platforms, technology, and planning/buying processes Experience working for media agencies Proven ability to manage multiple projects and deadlines Demonstrated presentation skills, including development of executive ready materials and storytelling that enables decision making Outstanding oral and written communication skills

PREFERRED QUALIFICATIONS

Knowledge of GM structures and processes Automotive experience Understanding of audience based and reach based planning #

LI-MO1 GM

does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) 이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다. 이 직무는 리로케이션 혜택을 받을 수 있습니다. 다양성 정보 General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내 를 참고하십시오. 공평한 취업 기회 선언 (미국) General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 숙소 (미국 및 캐나다) General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.

Accommodations@GM.com 으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요. 지금 신청하세요 구하다 저장됨 [Open sharing options] [Share] 관련 작업 구하다 저장됨 Remote plus 1 location Chevrolet District Sales Manager - Burlington, VT 구하다 저장됨 Warren, Michigan GMC Regional Sales Operations Manager, North Central Region 구하다 저장됨 Remote Brand Strategy Manager 마케팅, 영업 및 서비스 Team 마케팅, 영업 및 서비스 팀의 일원으로서 여러분은 고객 경험에 초점을 맞추고 브랜드, 충성도 및 소프트웨어 지원 서비스를 성장시킵니다.