Retail Media Performance Planner

Retail Media Performance Planner Lenovo United States, North Carolina, Morrisville Mar 27, 2026 General Information Req #

WD00096838

Career area: Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Friday, March 27, 2026 Working time: Full-time

Additional Locations:

• United States of America
• North Carolina
• Morrisville Why Work at Lenovo We are Lenovo.

We do what we say. We own what we do. We WOW our customers. Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (

HKSE:

992) (

ADR:

LNVGY). This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements Key Responsibilities:

Support the development and execution of performance media strategies across retail media networks (Amazon Ads, Walmart Connect, Best Buy Ads) to drive traffic, conversion, and revenue. Partner closely with Retail Marketing, Sales, and Category teams to align media plans with product launches, promotional calendars, and inventory priorities across multiple retail partners. Translate retail marketing objectives and business goals into actionable media briefs and executable plans aligned with funding sources. Drive execution and optimization of retail performance media plans across lower

• and mid-funnel tactics including sponsored products, sponsored brands, display, programmatic, and paid search.

Define and track KPIs (ROAS, TACOS, sell-through, share of voice, new-to-brand) and deliver clear, actionable reporting and insights to Retail Marketing stakeholders. Manage day-to-day agency relationships across self-service and managed platforms, ensuring performance, efficiency, and alignment with Retail Marketing objectives. Collaborate on retail media planning and optimization for key moments (e.g., Back to School, Holiday), ensuring plans support broader marketing strategies across all retail partners. Serve as a performance media subject matter expert and key partner to the Retail Marketing organization, providing guidance on investment strategy, optimization opportunities, and retail media best practices. Track spend and ensure utilization at maximum impact. Support the development and scaling of retail media best practices within the NA in-house media team to drive consistency and performance across retailers. Manage alliance compliance and proof-of-execution processes to ensure accurate reporting, maximize funding recovery, and maintain strong partner alignment. Ensure alignment and integration across retail media, brand media, paid search, and paid social support for a cohesive, full-funnel customer journey. Translate performance data into insights and strategic recommendations to inform Retail Marketing decisions and future investment planning across all retail partners.

Basic Qualifications:

Bachelor's degree in Marketing, Business, Advertising, Communications, or related field. 5+ years of experience in performance media planning, retail media, eCommerce media, or paid search/media strategy.

Preferred Qualifications:

Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, Best Buy Ads, or similar marketplace environments. Strong understanding of full-funnel performance marketing, attribution models, and retail media measurement frameworks. Proven ability to manage budgets and optimize toward performance KPIs such as ROAS, CPA, conversion rate, and revenue growth. Experience collaborating cross-functionally with retail, eCommerce, sales, and category teams. Ability to manage multiple initiatives simultaneously in a fast-paced, deadline-driven environment. Experience within technology, consumer electronics, or large enterprise organizations preferred. The base salary budgeted range for this position is $85k-110K. Individuals may also be considered for bonus and/or commission. Lenovo's various benefits can be found on www.lenovobenefits.com. In compliance with Colorado's EPEWA, the expected application deadline for this position is August 2, 2026. This applies to both external and internal candidates. #LI-JL1 #LI-Remote We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:

• United States of America
• North Carolina
• Morrisville
• United States of America
• United States of America
• North Carolina
• United States of America
• North Carolina
• Morrisville