Assistant Media Planner

Our Company At Generation Media, our mission is to be the World's leading independent media specialist: Powering brands, generation by generation. All our work is underpinned by insight and proprietary tools, designed to meet the unique set of objectives for every brief we receive. We champion professionalism and innovation within the advertising industry, ensuring our clients business is given the care and attention essential to a successful partnership. Navigating our clients through the changing media landscape is key. Their success has contributed to our business growth, and we act as an extension of our clients marketing teams, saving them both time and money. As well as supporting client growth, we have a proactive new business program and benefit from positive word of mouth and client referrals which have contributed to success. We operate on a global level through our carefully selected agency partner network and centralized management from the UK office. Our Culture In 2023, we transitioned into an Employee Ownership Trust structure, making our employees the major shareholders and co-owners of our business. The success and growth of the business directly translate into financial benefits for all employees, including tax-free bonuses. It also fosters a culture of collaboration and inclusion whereby all employees have a voice and insight into business decisions through the trustee board. Our people are the beating heart of the business. We have an award-winning team and pride ourselves on being a recognized center of excellence of talent development. Working for Generation Media provides a unique opportunity with career development being directly linked to business growth. In 2026, we have secured our 14th gold accreditation from the internationally recognized Investors in People and our 10th Platinum award from the Institute of Practitioners in Advertising (IPA) Continuous Development Program as well as being named as a Campaign Magazine Best Place to Work. We are also named one of Sunday Times Best Places to Work and secured an award for European Agency of the Year as part of the Indie Awards. We are an equal opportunities employer who looks to recruit ambitious, talented, and self-starting individuals. About the Role We are looking for a motivated, detail-oriented Assistant Media Planner to join our growing media team. This is an entry-level opportunity designed for recent college graduates who are excited about advertising, media, toys, gaming, entertainment, and consumer culture. In this role, you will support the development of media strategies for integrated advertising campaigns for leading brands while gaining hands-on experience across media planning, campaign execution, reporting, optimization, and client support. You will work closely with the Vice President, Client Partnerships and broader media team to help deliver strategic, data-driven campaigns across all platforms. This is an excellent opportunity for someone who is curious, analytical, collaborative, and eager to build a career in media, advertising, and client partnerships. Key Responsibilities Media Planning & Strategy Support

• Assist in the development of media plans and campaign recommendations across channels including tv, social, video, display, programmatic, influencer, and retail media
• Apply audience, market, and competitive research to support strategic planning
• Help organize campaign data, insights, and benchmarks for recommended optimizations
• Participate in brainstorming sessions and contribute strategic ideas for client campaigns Campaign & Reporting Support
• Assist with campaign setup coordination, tracking delivery, and end of campaign wrap up
• Support campaign reporting by organizing performance data and preparing client ready summaries
• Analyze campaign performance metrics and identify trends, learnings, and optimization opportunities
• Maintain reporting trackers, pacing documents, and campaign status updates Client & Team Support
• Support the Vice President, Client Partnerships with day-to-day account and project needs
• Prepare PowerPoint presentations, meeting materials, and internal documents
• Coordinate with internal teams, media partners, and vendors as needed
• Help manage timelines and ensure deliverables are completed accurately and on schedule Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, Business, Media Studies, Analytics, or related field
• Strong proficiency in Microsoft Excel and PowerPoint
• Interest in data analysis, tv/digital advertising, and media strategy
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment
• Collaborative mindset with a willingness to learn and grow Preferred Qualifications
• Internship experience in advertising, marketing, media, analytics, or related fields
• Familiarity with platforms such as Meta, YouTube, TikTok, Reddit, Google Ads, programmatic, or linear media is a plus
• Interest in gaming, entertainment, toys, fandom culture, or consumer trends is a bonus.

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