Media Buyer — DTC E-commerce (Meta Ads)

Media Buyer — DTC E-commerce (Meta Ads) Ryken Portland, OR Job Details Full-time From $25 an hour 11 hours ago Qualifications Social media advertising campaigns Managing promotional campaign budgets Teamwork Digital marketing budget management E-commerce Analysis skills Marketing analytics Media buying and planning Account management Program budgeting Marketing controlled experiments research Full Job Description Media Buyer — DTC E-commerce (Meta Ads) Ryken | In-person and Remote | Full-time About Ryken We're a fast-growing DTC fitness brand scaling primarily through Meta ads, and we're looking for a media buyer who can take our existing creatives and launch them as ads, take ownership of a high-volume, high-output ad account, and run it like it's your own. The Role We create roughly 500 ad creatives per month from our affiliates and editors and you will be responsible for launching these ads into our meta ad account. You'll be the person turning that creative volume into spend, performance data, and profitable scale — managing budget allocation, bid strategy, and campaign structure across a portfolio of testing and scaling campaigns (including international expansion into UK, AU, and CA markets). This is not an entry-level role. We need someone who has already managed real budget, made real decisions under pressure, and can explain why an account is performing the way it is — not just react to the numbers. What You'll Own Daily campaign management across cost-cap testing campaigns and bid-cap scaling campaigns, monitoring performance against target CPA/CPP and ROAS benchmarks Launching and organizing high volumes of ad creative (~500/month) into the correct campaigns, ad sets, and naming conventions without creating account clutter Budget and bid cap decisions — knowing when to scale spend, when to hold, and when to pull back, following a disciplined one-change-per-week philosophy on active scaling ad sets Identifying winners early using soft metrics (CTR, CPC, CPM, cost per ATC) before hard performance data is fully in, while avoiding premature kills Isolating variables in testing — distinguishing real creative or audience wins from noise, and not over-attributing performance to the wrong lever Cross-market campaign management — keeping US, UK, AU, and CA campaigns properly separated and structured as distinct markets scale up Reporting on account health — weekly/monthly performance summaries, flagging risks (rising CPMs, fatigue, compliance issues) before they become problems Tight collaboration with the creative team — closing the feedback loop between what's working in-account and what gets briefed next What We're Looking For 2+ years of hands-on Meta Ads media buying experience in a DTC or e-commerce environment, ideally at a brand or agency managing $50k+/month in ad spend Proven track record of scaling an ad account — not just maintaining one Deep, practical fluency with

Meta Ads Manager:

campaign structures (ABO/CBO), bid strategies (cost cap, bid cap), attribution windows, audience exclusions, and Meta's algorithm behavior (including how Andromeda/delivery systems respond to creative diversity) Comfort managing high creative throughput — you won't be precious about any single ad, because there are dozens more coming next week Strong analytical instincts — you can look at CPP, ROAS, CTR, CPC, and frequency and tell a coherent story about what's actually happening, not just report the dashboard Experience with creative testing methodology — running structured tests, knowing how long to let an ad run before calling it, and avoiding false signals Familiarity with tools like Klaviyo, Shopify, GA4 , or similar e-commerce/analytics platforms is a plus Knowledge of Meta's ad policy and compliance landscape, especially around health/fitness products, is a strong plus Self-directed and fast-moving — we make decisions quickly once we have clear reasoning, and we need a media buyer who operates the same way What Success Looks Like in 90 Days Full ownership of daily account management with minimal oversight needed on routine decisions A clean, well-organized account structure that can absorb 500+ new creatives a month without becoming unmanageable Demonstrated ability to identify and scale winning ads while making clear, defensible calls on what to kill Clear, proactive communication on what's working, what's not, and what you need from the creative team to keep improving results Compensation & Logistics Full-time, in-person and remote Compensation is on a base salary + performance on certain targets met Reports directly to the founder

Pay:

From $25.00 per hour

Work Location:

In person