Job Description
Advertising & Analytics Strategist (Hybrid) Paid Media Mission Media - 3.6 Baltimore, MD Job Details Full-time $65,000 - $75,000 a year 20 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Flextime Parental leave Employee assistance program Vision insurance 401(k) matching Professional development assistance Flexible schedule Life insurance Retirement plan Qualifications Social media advertising campaigns Media buying Google AdWords Certification Google Data Studio Web analytics Facebook Advertising Social media management Salesforce Google Tag Manager Digital marketing Microsoft Ads SEO Media data analysis Pay-per-click (PPC) advertising Data-driven problem-solving Google Marketing Platform Marketing analytics Media planning Google Ads Paid advertising PPC Campaign Management Paid search marketing Technical Proficiency Data analysis software Looker Studio Analytics Full Job Description About Us Mission is an award-winning brand marketing and advertising agency that thrives on a unique blend of passion, strategic thinking, and hard-earned intuition. We don't just graze the surface; we dive deep into your ecosystem to navigate complex business challenges and champion your brand through every stage of its lifecycle. Our commitment is to maximize your impact and drive long-term success through creative and strategic brilliance. The Role As an Advertising & Analytics Strategist, you are the architect of high-performance omni-channel ecosystems that bridge the gap between creative storytelling and measurable growth. You will lead the strategy and execution of integrated media plans, moving seamlessly between digital performance and traditional brand awareness. This role is built for a data-driven specialist who sees the human story behind the analytics and knows exactly how to pivot to keep a brand ahead of the curve.
Key Responsibilities Omni-Channel Media Planning:
Develop and execute comprehensive media plans that blend traditional channels (TV, Radio, OOH) with digital tactics to meet client KPIs and maximize reach. Architect & Execute Paid Media:
Design, launch, and relentlessly optimize multi-channel digital campaigns across Google, Microsoft, Meta, and other social channels, ensuring budgets are maximized for impact and conversions. Data Synthesis & Visualization:
Build and manage automated Looker Studio dashboards that blend data from multiple sources (Social, Search, GA, Programmatic, etc.) to provide a holistic view of campaign performance. Traditional Media Management:
Negotiate, purchase, and monitor traditional media placements, managing the full lifecycle from initial RFP to post-buy analysis and reconciliation. Master the Search Landscape:
Own the SEM and SEO strategy from keyword research to technical implementation, ensuring our clients dominate high-intent search and AI-driven discovery. Insight-Driven Reporting:
Convert complex data into compelling, client-ready "topline" updates that provide actionable insights rather than just raw numbers. Conversion Optimization:
Constantly audit and refine the digital user journey from ad copy to landing pages to remove friction and increase performance. What We're Looking For Must-Haves:
Experience Needed:
3+ years in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social (including TikTok), video, and traditional advertising. Strategic Vision:
Proven ability to translate high-level client goals into cohesive, results-oriented paid media strategies. Analytical Rigor:
Excellent research and analytical skills with a knack for identifying trends within complex datasets. Certified Expertise:
Google Ads Certified (including Search, Display, Video, Shopping, and Measurement). Technical Proficiency:
Professional experience in Google Analytics and Google Tag Manager for tracking and attribution. The Nice-to-Haves:
Agency-side experience working with a diverse portfolio of B2B and B2C clients. Google Analytics Certified (preferred). Microsoft Advertising Certified (preferred). Familiarity with media buying software (e.g., Strata, Advantage, or Mediaocean). What We Offer At Mission, we invest in our people as deeply as we do our brands. We provide a collaborative environment where intuition is valued, and strategic risk-taking is encouraged. You'll have the opportunity to work on award-winning campaigns alongside a team that is as passionate about your professional growth as they are about our clients' success. We offer competitive compensation and the chance to shape the digital future of diverse, exciting brands. We believe in the power of collaboration and the flexibility of focused remote work. This position is based in our office located in a historic Mill in Hampden, MD. We work together in the office Tuesday through Thursday, with two hybrid days on Monday and Friday to support your work-life balance. SOME PERKS
Hybrid WFH/WFO schedule Summer Fridays Flex-time policy Generous Paid Holidays and PTO Retirement plan with company match Medical, dental, and vision benefit options Employer-paid disability coverage Life insurance options Annual educational stipend Job Type:
Full-time Pay:
$65,000.00 - $75,000.00 per year Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible schedule Health insurance Life insurance Paid time off Parental leave Professional development assistance Retirement plan Tuition reimbursement Vision insurance Experience:
PPC Campaign Management:
4 years (Required) Web analytics: 5 years (Required) Location:
Baltimore, MD 21211 (Required) Work Location:
Hybrid remote in Baltimore, MD 21211
