Job Description
About Aerial Resupply Coffee Aerial Resupply Coffee is a Service-Disabled Veteran-Owned Small Business roasting specialty coffee in Charlottesville, Virginia. We sell nationwide through ecommerce, subscriptions, wholesale accounts, and our retail roastery. We are a brand built on authentic veteran identity — and we are growing fast. Paid media is our primary growth lever right now. We know who our customer is. We know the brand works. We need someone who can create content that stops the scroll and run the campaigns that turn that content into customers. This role works directly alongside the founder. You are stepping into a brand with a clear identity, a proven product, and real budget to deploy. You will not be handed a playbook. You will help build one. What You'll Do Content Creation Shoot and edit short-form video content for Meta and paid social Develop ad concepts, hooks, and angles that fit the ARC brand and resonate with our audience Write scripts for direct-response formats, founder content, and UGC-style ads Keep a steady flow of new creative in the testing queue every week Paid Media Own Meta advertising — prospecting, retargeting, and conversion campaigns Build structured creative testing roadmaps across hooks, formats, audiences, and offers Monitor performance and know when to scale, adjust, or cut Understand the full funnel — creative, offer, audience, and landing page all affect the outcome Analytics Track the right KPIs — CAC, ROAS, MER, and conversion behavior Understand what the data is telling you and act on it Know the difference between a platform number and what actually happened
What You Bring Required:
1-4 years of hands-on Meta Ads experience with real spend and real results — ROAS and CAC numbers you own Proven ability to shoot and edit short-form video content independently Track record of managing ad budgets and hitting performance targets Strong understanding of ecommerce metrics, attribution, and conversion behavior Experience with Shopify or comparable ecommerce platforms Ability to work independently and make decisions without constant oversight Preferred:
Bachelor's degree in marketing, communications, business, or related field DTC or subscription ecommerce background Meta Blueprint certification or equivalent platform knowledge Experience with GA4 or comparable analytics platforms Personal connection to the military, veteran, or outdoor community You've run your own ecommerce store or brand You're A Great Fit If... You can create and you can buy — not one or the other You think in tests, not campaigns You pull insights from reviews, competitor ads, and comments to generate new angles You know what stops the scroll and why You act like it's your money You move fast and follow through You're comfortable being the only marketing person in the room Why This Role This is not a corporate marketing job. There is no committee, no approval chain, and no brand guidelines document written by someone who has never talked to a customer. You will work directly with the founder, move fast, and see the results of your work immediately. If you perform, you grow with the brand. This role has a direct line to senior growth responsibility as we scale. Compensation & Benefits $60,000 - $70,000 depending on experience Performance bonuses tied to growth and revenue milestones Health reimbursement benefit Charlottesville, VA based — hybrid flexibility or remote for the right candidate Direct access to the Founder/CEO 15 days paid time off annually Paid federal holidays Professional development and tools budget To Apply Send the following to info@aerialresupplycoffee.com:
A short note on why this role and why ARC One example of a paid campaign or creative you owned — what you built, what you spent, and speak about the results of your work. Your resume or portfolio Pay:
$60,000.00 - $70,000.00 per year Benefits:
Employee discount Flexible schedule Paid time off Work Location:
Hybrid remote in Charlottesville, VA 22903