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Job Description
Marketing Analyst II#26-15401
$37.82-$40.00 per hour
Burbank, CA
40% Remote
Job Description
Our client, is a Mass Media and Entertainment company, is looking for a Marketing Analyst II for their Burbank, CA/Hybrid location.
Responsibilities:
The Media Department is primarily responsible for the development and maintenance of advertising budgets and the purchase of media for all domestic theatrical filmed releases.
In developing these plans, the department deals directly with advertising agencies and all broadcast media, digital media and digital video, national print, radio, outdoor and Experiential media.
The department also works in partnership with International media and Home Entertainment teams to ensure continuity of planning through the entire lifecycle of a film.
The Sr. Media Analyst assists in the development of media campaigns and prepares and monitors budgets for all films.
The Sr. Media Analyst may also perform special assignments and related tasks as needed.
Assist Global Media Managers in supervising the execution of media plans
Monitors media expenditures and updates all budgets on a weekly basis
Provides Finance Department with weekly spending updates
Evaluates and provides direction and updates to Agency as well as internal client's departments on key media plans/recommendations, including but not limited to Out-of-Home, Cable, Spanish , Canada, Digital & Radio media as needed
Assists with the execution of creative materials, including partnering with Agency and Creative/Digital departments to communicate deadlines & specs and ensure flawless creative delivery & media launches for our campaigns
Assists with creating and maintaining campaign presentations for management and filmmakers
Assists with ongoing competitive research and special film projects and explores areas for development
Helps brainstorm and develop innovative stunts to support film releases
Attends internal department meetings to provide relevant updates and represent the media team's efforts as necessary
Provides weekly updates to internal WB departments regarding media deadlines and flighting details
Requirements:
Detail Oriented
Used to working in a fast-paced environment. Has experience in the entertainment industry.
ious work experience with Marketing Agency or Entertainment Studio
Experience building Decks
Expertise in Power Point.
Integrated media planning (Linear/Digital Media) experience is a plus
Excellent organizational and analytical skills required
Strong oral and written communication skills required
Must be able to analyze and compare assorted types of media advertising
Ability to think strategically and innovate in established and new mediums
Must be able to develop, monitor and manage budgets and expenditures
Must have the ability to communicate effectively and tactfully with persons on all levels
Must be detail oriented while working under time constraints in a fast-paced environment
Must be able to work independently and effectively problem solve
Must be able to juggle multiple projects, stay organized, and prioritize deadlines
Must be able to work flexible hours, including overtime, when necessary
Must be proficient in Microsoft Excel, Word, PowerPoint, & Outlook programs
Bachelor's degree required; emphasis in Marketing, Communications, Advertising, Public Relations, or a related field strongly preferred
We have a strong culture of expertise and professionalism.
We have strong bonds with our colleagues.
We work in a fast-paced environment.
We value initiative, resourcefulness, and proactive learners.
Heads-down (individual) work is expected in this role.
Will be working on weekly deliverables that will entail:
Material Deadline Report
TV schedules
Digital schedules
Experiential Outdoor
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.