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Paid Media Manager
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International - Digital Media
Remote
$70,000 Salary, Full-Time
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Job Description
Paid Media Manager International - Digital Media Phoenix, AZ Job Details Full-time | Contract From $70,000 a year 19 hours ago Benefits Health insurance Paid time off Qualifications Audience analysis Social media advertising campaigns Vendor contracts Management Media sales Managing media buying or planning teams Nielsen Competitive analysis SEM campaigns Media data analysis Contracts Negotiating purchasing contracts Pay-per-click (PPC) advertising Managing projects Facebook Marketing analytics Managing digital marketing teams Data analytics technologies Media rate negotiation Full Job Description Overview We are seeking a dynamic and strategic Paid Media Manager to lead our digital advertising initiatives and drive impactful performance marketing campaigns. In this role, you will oversee the planning, execution, and optimization of media buying across multiple platforms, ensuring maximum return on investment. Your expertise will shape our advertising sales strategies, elevate brand visibility, and deliver measurable results through innovative media planning and analytics. Join us to craft compelling digital marketing experiences that resonate with target audiences and propel our growth forward. Responsibilities Develop comprehensive paid media strategies aligned with overall marketing objectives, focusing on performance marketing channels such as Google Ads, Facebook Advertising, and social media marketing. Lead media buying efforts across digital platforms, including programmatic purchasing and direct advertising sales, ensuring efficient budget allocation and campaign execution. Conduct market research to identify emerging trends, audience insights, and competitive landscape analysis to inform media planning decisions. Optimize campaigns through continuous analysis of performance metrics using analytics tools, adjusting tactics to improve KPIs such as click-through rates, conversions, and ROI. Manage negotiations with media vendors and advertising partners to secure favorable purchasing terms and maximize campaign effectiveness. Oversee the creation of compelling ad creatives for digital and print advertising channels that align with brand messaging and audience preferences. Collaborate closely with cross-functional teams including marketing, creative, and sales to ensure integrated campaign delivery and consistent messaging. Requirements Proven experience in performance marketing with a strong background in media buying, media planning, and digital marketing strategies. Deep understanding of Nielsen data for audience measurement and market research insights to refine targeting efforts. Expertise in managing Google Ads campaigns, Facebook Advertising platforms, and social media marketing tools. Strong skills in analytics to interpret campaign data and optimize advertising spend effectively. Excellent negotiation skills for purchasing ad space and negotiating contracts with media vendors. Knowledge of print advertising alongside digital channels to develop integrated marketing campaigns. Ability to lead a team of media specialists while managing multiple projects within a fast-paced environment. Join us as a Paid Media Director to shape innovative advertising strategies that captivate audiences worldwide!