Sr. Paid Media Buyer

Experteer Overview In this role, you will lead global paid social campaigns to generate high-quality leads for Fisher Investments. You'll manage budgets at scale across Meta, LinkedIn, X, and more, using data-driven testing and audience insights to improve ROAS. Work closely with Strategy, Planning, and in-house creative teams to craft impactful ads and testing frameworks. You drive optimization through ongoing experiments and collaboration with platform partners, shaping how we reach our target audiences at a global scale.

Compensation / Benefits

• Design, manage and optimize digital media campaigns on Meta, LinkedIn, X to meet client acquisition and ROI goals
• Develop audience strategies using first- and third-party data, including segmentation, retargeting, and lookalike modeling
• Perform in-depth campaign performance analysis to identify trends and implement data-backed optimization
• Collaborate with Strategy & Planning and in-house creative agency on ad creative, testing frameworks, and messaging
• Lead ongoing testing programs across audiences, creative, formats, and placements to drive incremental gains
• Partner with platform teams (Meta, LinkedIn, X) to apply best practices and maximize performance Tasks
• 3+ years hands-on paid social media experience as buyer/planner/analyst/account manager
• Deep experience with Meta Ads, LinkedIn Campaign Manager, and X Ads, including audience strategy, creative testing, and budget management
• Excel proficiency (formulas, pivot tables) for performance analysis
• Experience using web analytics tools (Google Analytics, Power BI, or similar) to inform optimization Key requirements
• 100% paid medical, dental and vision premiums for dependents
• 50% 401(k) match, up to IRS maximum
• 20 days

PTO + 10

paid holidays

• Family Support programs including caregiver leave and fertility/family health assistance
• hybrid work from home option (subject to role/tenure/performance)
• Great Place to Work Certification