Sr. Paid Media Buyer

Experteer Overview In this role you will drive global lead generation through performance-focused paid social campaigns across Meta, LinkedIn, X, and more. You'll work with cross-functional teams to design, optimize, and scale high-impact ads that support client acquisition and ROAS targets for our global Salesforce. You'll leverage data, testing, and audience insights to uncover opportunities and stay ahead of best practices with platform partners. This is a hands-on, analytical, growth-focused position in a collaborative Digital Media team.

Compensation / Benefits

• Design, manage and optimize digital paid social campaigns across Meta, LinkedIn, X and other platforms to meet client acquisition and ROAS goals
• Develop audience strategies using first- and third-party data, including segmentation, retargeting, and lookalike modeling
• Analyze performance data to identify trends and implement data-driven optimization
• Collaborate with Strategy & Planning and the in-house creative team on ads, testing frameworks, and messaging
• Lead ongoing testing programs across audiences, creatives, formats, and placements to unlock incremental gains
• Partner with platform teams (Meta, LinkedIn, X) to stay updated on best practices and test opportunities Tasks
• 3+ years of hands-on paid social experience as buyer/planner, digital media analyst, or account manager
• Deep experience with Meta Ads, LinkedIn Campaign Manager, and X Ads including audience strategy, creative testing, and budget management
• Strong data analysis using Excel (formulas, pivot tables)
• Experience using web analytics tools (Google Analytics, Power BI, or similar) to inform optimization Key requirements
• 100% paid medical, dental and vision premiums for you and dependents
• 50% 401(k) match up to IRS maximum
• 20 days of PTO plus 10 paid holidays
• Family Support programs including Paid Primary Caregiver Leave, fertility and family-forming support
• Hybrid work from home option (subject to role/tenure/performance)