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Media Planner
Job
Robert Half
Fort Worth, TX (In Person)
Full-Time
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60
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Job Description
Media PlannerRemote in DFW! Must be local to DFW area!
A well-established, full-service advertising agency is seeking a Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.
What You'll DoMedia Strategy & PlanningBuild integrated media plans across broadcast, OOH, print, paid social, programmatic, and digitalTranslate audience insights, budgets, and objectives into structured plans and buying frameworksLeverage research tools and platform data to inform channel mix and targeting strategyInnovation & Strategic InputApply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiencyBring proactive, forward-thinking recommendations to internal teams and clientsSupport new business efforts, including media strategy development and pitch participationCampaign Oversight & QualityAct as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocationMonitor pacing and performance at a high level to ensure alignment with strategy
A well-established, full-service advertising agency is seeking a Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.
What You'll DoMedia Strategy & PlanningBuild integrated media plans across broadcast, OOH, print, paid social, programmatic, and digitalTranslate audience insights, budgets, and objectives into structured plans and buying frameworksLeverage research tools and platform data to inform channel mix and targeting strategyInnovation & Strategic InputApply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiencyBring proactive, forward-thinking recommendations to internal teams and clientsSupport new business efforts, including media strategy development and pitch participationCampaign Oversight & QualityAct as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocationMonitor pacing and performance at a high level to ensure alignment with strategy