Senior Manager - Digital Product Management

Measurement and attribution are foundational to American Express's digital growth strategy. Core to delivering on this priority is a modern, scalable measurement infrastructure that enables us to accurately track customer interactions, optimize marketing investments, and continuously improve performance across channels and ecosystems. Our team is responsible for advancing enterprise-wide tracking capabilities, evolving attribution methodologies, and scaling robust measurement solutions that unlock actionable insights across acquisition experiences. With a strong emphasis on data integrity, technical rigor, and cross-platform consistency, the Measurement and Attribution Solutions team partners across marketing, product, technology, and analytics to ensure we have a reliable, future-ready view of performance. We focus on solutions that support attribution logic, enable decision-grade reporting, and adapt to emerging platforms and privacy standards. Through disciplined design, experimentation and scalable implementation, we empower teams across the enterprise to make smarter, faster, and more accountable growth decisions. As Sr. Mgr. Digital Product Mgt. in Measurement & Attribution Solutions you will be redefining digital marketing product effectiveness through innovation, automation, and efficiency. Backed by an Enterprise wide commitment to win in an AI-enabled world amidst an evolving acquisition landscape, this exciting role requires a motivated individual with vision and passion to define and unlock new measurement capabilities. You will join and lead amidst a specialized team of product solution architects and strategists, partnering with Marketing, Analytics, and Finance leaders who own and define the business demand, while collaborating with Product Enablement teams responsible for the day-to-day agile delivery, feature build, and system continuity.

Minimum Qualifications Experience:

8+ years of experience in marketing technology, analytics, or digital transformation, with a proven track record of enabling business growth through data-driven performance initiatives.

Subject Matter Expertise:

Expertise in enterprise measurement, attribution, product ownership and or business dependent use cases (Acquisition data flows, application experience data, real-time data collection), and the external publisher ecosystems (Google, Meta, Adobe, Salesforce).

Technical Proficiency:

Strong ability to work with technology engineering teams to drive capability roadmaps and planning.

Methodology:

Experience with corporate technology and process methodologies for optimization and delivery. (Scaled Agile Framework (SAFe), InfoSec, etc.)

Regulatory Knowledge:

Experience managing compliance with global data regulations (GDPR, GCO, CCPA) or participation in regulatory audits.

Business Outcome focus:

Ability to recognize signals and or gaps as the effect to a business Stakeholder's use case or KPI. Listen in product capability language and speak in business outcomes language.

Preferred Qualifications Leadership Excellence:

Proven track record of building and leading dynamic and high performing teams to achieve measurable business outcomes.

Advanced Education or Equivalent Experience:

Bachelor's Degree or equivalent experience (10+ years in a quantitative or technical field; continuous learning in Leadership or Data Science preferred).

Coaching & Mentorship:

Demonstrable experience co-creating a coaching and development culture, with a strong focus on mentoring and guiding continuous team learning.

Industry Specifics:

Experience with banking or financial services, attribution logic and complex customer journeys. Cross LOB Influence experience in global payments strategy, cross-border compliance, and large-scale transformation programs.

AI fluent:

Modeling, LLM, SLM, influence measurement. Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit out Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.