Product Manager, AppleCare

Product Manager, AppleCare Cupertino, California, United States Marketing Summary Posted:

Jun 02, 2026

Role Number:

200666468-0836 Imagine what you could do here. At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish.

As a member of our Worldwide Product Marketing group, you'll represent customers throughout a product line's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. We are looking for a highly motivated Product Manager to join the Worldwide Product Marketing team to support AppleCare. Are you passionate about creating compelling products and ready to join an amazing team? Then we want to hear from you. Description The Product/Senior Product Manager, AppleCare collaborates across Product Operations, Finance, Engineering, Retail, and Sales teams to define the roadmap and launch new device protection service experiences for AppleCare. Responsibilities Shape the product vision, business model, and customer journey for AppleCare repair, replacement, and fulfillment programs across global markets Research and synthesize device protection trends, competitive landscape, customer feedback, and market data to identify new product opportunities Partner with operations and product teams to scale and optimize fulfillment pathways (in-store repair, mail-in service, express replacement, and on-site repair programs) Understand the service and repair experience several layers deep and clearly communicate operational complexities with simplicity and insight Negotiate and influence product and service trade-offs impacting coverage, turnaround time, usability, cost, and customer experience Define positioning, key messaging, and go-to-market strategies for new AppleCare features in partnership with marketing communications and PR Serve as an advocate for the AppleCare customer experience through executive reviews, partner discussions, and customer-facing engagements Minimum Qualifications 4+ years in product management and/or product marketing, including ownership of a full product or service lifecycle from concept to launch. Experience developing and launching customer-facing products or services Demonstrated success working cross-functionally with operations, finance, legal, engineering, and marketing Preferred Qualifications 10+ years in product management and/or product marketing, including ownership of a full product or service lifecycle from concept to launch Experience with device protection programs, warranty or service operations, including post-purchase services models such as repair, claims, and customer support Experience in both B2C and B2B environments — building consumer-facing products or services while also working with enterprise, carrier, retail, or service provider partners to deliver or scale those offerings Ability to simplify operational and financial complexity into clear product strategies and customer value propositions Excellent written and verbal communication skills; able to influence through storytelling, data, and collaboration A track record in formulating product messaging and creating outbound marketing; Experience developing product communication for broad audiences, including customers, media, analysts, and leading industry specialists Strong analytical skills and attention to detail with the ability to shift between strategic and execution-focused work Self-starter with creativity, critical thinking, and a passion for improving customer experience BS/BA and/or MBA Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $213,700, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note:

Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Apple accepts applications to this posting on an ongoing basis.