Senior Director, Product Strategy

Senior Director, Product Strategy Royal Caribbean Group - 4.2 Miami, FL Job Details 1 hour ago Qualifications Business strategy analysis Bachelor's degree Presentation creation Product strategy Financial management Cross-functional team management Full Job Description Role Summary The Sr Director of Consumer Insights & Product Development is the senior leader responsible for shaping Silversea's future guest experience through insight‑led strategy innovation and disciplined product development This role integrates deep consumer understanding luxury experience innovation and end‑to‑end product leadership to create distinctive intuitive and emotionally resonant journeys across ships destinations and services As the executive steward of Silversea's guest experience vision the Sr Director translates brand ambition and consumer insight into scalable product strategies breakthrough concepts and flawless execution—balancing creativity operational feasibility and long‑term value creation in the ultra‑luxury space Key Responsibilities Consumer Insights & Strategic Foresight Own the global consumer insights and foresight agenda building a deep continuous understanding of Silversea guests across the full journey—before during and after travel Lead advanced qualitative and quantitative research segmentation personas satisfaction tracking and trend analysis to inform brand product and innovation strategy Elevate insights beyond reporting—transforming data into clear strategic choices white‑space opportunities and executive‑level recommendations that shape portfolio direction Product Strategy Innovation & Experience Vision Define and evolve the long‑term guest experience and product innovation strategy ensuring alignment with Silversea's luxury positioning and business objectives Identify and prioritize strategic opportunity areas across onboard destination expedition and holistic journey experiences Champion innovation frameworks that support exploratory concepting rapid validation and disciplined progression from vision to execution Ensure all concepts are grounded in consumer insight differentiated in the luxury marketplace and designed to deliver emotional impact and lasting brand equity Product Development & Portfolio Leadership Provide executive oversight of the end‑to‑end product development lifecycle—from early concept and business case through delivery launch and lifecycle optimization Set standards for experience definition guest journey design documentation and playbooks that ensure clarity consistency and scalability across the fleet and destinations Ensure products are operationally technically and financially viable without compromising the intended guest experience Cross‑Functional Governance & Execution Excellence Lead and align cross‑functional teams spanning Product Strategy Brand Marketing Operations Newbuild Deployment Revenue Management Digital and Analytics Establish and oversee governance decision forums and approval processes that balance speed rigor and creative ambition Partner closely with Operations and Design to ensure the experience vision is realized consistently—from run‑of‑show to onboard delivery and post‑launch performance Measurement Optimization & Experience Stewardship Define success metrics and KPIs for products and experiences; oversee post‑delivery audits performance monitoring and continuous improvement Ensure experience standards design principles and brand signatures are protected and evolve thoughtfully over time Act as the senior internal advocate for the guest—ensuring insight remains central to decisions across the organization People & Organizational Leadership Build lead and inspire high‑performing teams across consumer insights analytics innovation and product development Develop talent and future leaders capable of blending strategic thinking with executional excellence in a luxury environment Manage research innovation and development investments with a strong focus on return impact and long‑term value creation Qualifications & Experience Bachelor's degree required; MBA or advanced degree preferred 12+ years of progressive experience across consumer insights product strategy experience design and/or product development—preferably within luxury hospitality travel or premium consumer brands Demonstrated success leading large cross‑functional teams and complex multi‑year initiatives Proven ability to translate brand ambition and consumer insight into differentiated executable product strategies Strong strategic analytical and creative problem‑solving capabilities paired with executive‑level storytelling and presentation skills Experience operating at the intersection of innovation operations and financial discipline

Nearest Major Market:

Miami