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Senior Director, Product Management - Advertising & Audience Platform
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USA TODAY Co.
Romeoville, IL (In Person)
$197,500 Salary, Full-Time
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Job Description
We are seeking a Senior Director of Product Management to lead the strategy, execution, and growth of our advertising and audience platform, powering activation across social, display, and targeted email for SMB and enterprise customers. This leader will own the end‑to‑end product lifecycle, partnering closely with Engineering and Data Science to deliver scalable systems for targeting, optimization, and cross‑channel measurement. The role is highly cross‑functional, working with Engineering, Data Science, Sales, Customer Success, Marketing, Legal/Compliance, and key external partners (e.g., Meta, Google, TikTok).This is a product leadership role focused on building software and platform capabilities, not on day‑to‑day campaign execution.
Key responsibilitiesProduct strategy & visionDefine and drive the multi‑year product and platform strategy for our advertising and audience products.
Develop a unified vision for cross‑channel activation and optimization across search, social, display, and email, grounded in first‑party data.
Translate strategic priorities into clear, prioritized roadmaps and measurable OKRs for multiple product teams.
Product delivery & platform developmentLead product teams building core capabilities: campaign orchestration, audience/identity services, and attribution/ROAS measurement.
Partner with engineering leaders and architects on system design, technical tradeoffs, and platform evolution.
Implement strong product development practices (PRDs, discovery, prioritization, agile execution, instrumentation) to ensure high‑quality, on‑time delivery.
Data, optimization & AIPartner with Data Science to define and deliver predictive targeting, automated bidding/budget allocation, and cross‑channel attribution and LTV models.
Embed AI/ML into production systems, including experimentation, feedback loops, and model performance monitoring.
Use product analytics and experimentation to drive continuous optimization of performance and user outcomes.
Platform integrations & governanceOwn the roadmap for integrations with media and data partners (Meta, Google, TikTok, DSPs, email, CRM/CDP, and other first‑party data platforms).Define data contracts and integration patterns in collaboration with engineering to ensure reliability, scalability, and performance.
Ensure the platform adheres to privacy, security, and data governance requirements (e.g., CCPA, GDPR, HIPAA where applicable) in partnership with Legal, Security, and Compliance.
Commercial impact & adoptionPartner with GTM, Sales, and Marketing to shape pricing, packaging, and monetization strategies for the ads and audience platform.
Define and monitor product success metrics (revenue, margin, attach/usage, retention, NPS) and use them to inform roadmap decisions.
Enable scalable sales motions (self‑serve and managed) through clear value propositions, product positioning, and enablement.
Customer & market insightDeeply understand advertiser and partner needs around performance visibility, transparency, and control.
Lead ongoing discovery using customer research, product analytics, and market insights to identify opportunities and inform prioritization.
Ensure the product delivers clear, differentiated value across SMB, mid‑market, and enterprise segments and key verticals.
Leadership & team developmentBuild, lead, and mentor a high‑performing team of product leaders and PMs.
Foster a strong product culture of clear accountability, data‑driven decisions, and executive‑ready communication.
Raise the bar on product craft (problem framing, narrative storytelling, experimentation) and effective partnership with engineering and data science.
QualificationsRequired12-15+ years in Product Management for software, platforms, or large‑scale data products, including 7+ years leading product teams.
Proven track record building and scaling AdTech, media, or data platforms (e.g., bidding, targeting, attribution, or related systems).Deep experience working directly with engineering and data science on complex, distributed systems and API‑driven products.
Experience integrating with major media and data platforms (e.g., Meta, Google, DSPs, email, CRM/CDP) and using data to drive optimization.
Strong executive presence with demonstrated ability to influence senior stakeholders and align cross‑functional teams.
PreferredExperience in SMB/local advertising ecosystems and multi‑segment product strategy (SMB, mid‑market, enterprise).Experience in CRM integration and first‑party data activation.
Background in AI/ML‑driven optimization, experimentation, and measurement.
Familiarity with privacy, security, and data‑sharing considerations (e.g., CCPA, GDPR, HIPAA) in data‑driven products.
This role is not focused on hands‑on campaign management or media buying; we are looking for a senior product leader who excels at building and scaling software platforms.#
Key responsibilitiesProduct strategy & visionDefine and drive the multi‑year product and platform strategy for our advertising and audience products.
Develop a unified vision for cross‑channel activation and optimization across search, social, display, and email, grounded in first‑party data.
Translate strategic priorities into clear, prioritized roadmaps and measurable OKRs for multiple product teams.
Product delivery & platform developmentLead product teams building core capabilities: campaign orchestration, audience/identity services, and attribution/ROAS measurement.
Partner with engineering leaders and architects on system design, technical tradeoffs, and platform evolution.
Implement strong product development practices (PRDs, discovery, prioritization, agile execution, instrumentation) to ensure high‑quality, on‑time delivery.
Data, optimization & AIPartner with Data Science to define and deliver predictive targeting, automated bidding/budget allocation, and cross‑channel attribution and LTV models.
Embed AI/ML into production systems, including experimentation, feedback loops, and model performance monitoring.
Use product analytics and experimentation to drive continuous optimization of performance and user outcomes.
Platform integrations & governanceOwn the roadmap for integrations with media and data partners (Meta, Google, TikTok, DSPs, email, CRM/CDP, and other first‑party data platforms).Define data contracts and integration patterns in collaboration with engineering to ensure reliability, scalability, and performance.
Ensure the platform adheres to privacy, security, and data governance requirements (e.g., CCPA, GDPR, HIPAA where applicable) in partnership with Legal, Security, and Compliance.
Commercial impact & adoptionPartner with GTM, Sales, and Marketing to shape pricing, packaging, and monetization strategies for the ads and audience platform.
Define and monitor product success metrics (revenue, margin, attach/usage, retention, NPS) and use them to inform roadmap decisions.
Enable scalable sales motions (self‑serve and managed) through clear value propositions, product positioning, and enablement.
Customer & market insightDeeply understand advertiser and partner needs around performance visibility, transparency, and control.
Lead ongoing discovery using customer research, product analytics, and market insights to identify opportunities and inform prioritization.
Ensure the product delivers clear, differentiated value across SMB, mid‑market, and enterprise segments and key verticals.
Leadership & team developmentBuild, lead, and mentor a high‑performing team of product leaders and PMs.
Foster a strong product culture of clear accountability, data‑driven decisions, and executive‑ready communication.
Raise the bar on product craft (problem framing, narrative storytelling, experimentation) and effective partnership with engineering and data science.
QualificationsRequired12-15+ years in Product Management for software, platforms, or large‑scale data products, including 7+ years leading product teams.
Proven track record building and scaling AdTech, media, or data platforms (e.g., bidding, targeting, attribution, or related systems).Deep experience working directly with engineering and data science on complex, distributed systems and API‑driven products.
Experience integrating with major media and data platforms (e.g., Meta, Google, DSPs, email, CRM/CDP) and using data to drive optimization.
Strong executive presence with demonstrated ability to influence senior stakeholders and align cross‑functional teams.
PreferredExperience in SMB/local advertising ecosystems and multi‑segment product strategy (SMB, mid‑market, enterprise).Experience in CRM integration and first‑party data activation.
Background in AI/ML‑driven optimization, experimentation, and measurement.
Familiarity with privacy, security, and data‑sharing considerations (e.g., CCPA, GDPR, HIPAA) in data‑driven products.
This role is not focused on hands‑on campaign management or media buying; we are looking for a senior product leader who excels at building and scaling software platforms.#