Product Manager

Team Leadership & DirectionDirectly supervise the Operational Support team, providing leadership, prioritization, and performance management.

Assign and balance workloads, establish timelines, and ensure accountability for deliverables.

Provide coaching, mentorship, and professional development to strengthen team effectiveness.

Ensure team activities align with executive direction and portfolio priorities.

Marketing Support OversightOversee the development and execution of property marketing initiatives and campaigns through the support team.

Ensure completion of quarterly and annual marketing reviews for underperforming assets, including strategic recommendations and implementation plans for operator approval.

Provide oversight of branding, reputation management, and property repositioning initiatives.

Ensure effective management of Internet Listing Service (ILS) platforms and integrations.

Maintain accurate, current, and user-friendly Marketing and Training sections within the company intranet.

Training & Development OversightOversee the development, deployment, and ongoing maintenance of leasing, marketing, and operational training programs.

Provide leadership oversight for content creation, instructional design, and release management through the Learning Management System.

Ensure effective coordination and delivery of in-person training programs, including Office and Maintenance All Stars, mystery shops, and internet shops.

Oversee onboarding and training setup for new employees and training classes.

Facilitate and conduct training classes as needed.

Support the establishment and enforcement of company policies, procedures, operational standards, and business processes at the site level.

Assist in the creation and enhancement of orientation and training programs for new employees.

Provide direct support for company conferences, including Manager Conferences and Top 12 execution initiatives.

Operational Technology OversightMaintain executive-level understanding of property operating systems related to leasing, marketing, training, and onsite operations.

Oversee implementation, adoption, and ongoing support of online leasing platforms, CRM systems, resident portals, websites, and ancillary operational software.

Ensure system setup, configuration, and audit processes for acquisitions and ongoing operations are completed effectively by the team.

Oversee lease generation software standards and ensure consistency in global leasing policies.

Serve as the primary liaison for property leasing software, websites, online payment systems, screening tools, and other operational technology platforms, including property management software.

Vendor & Contract OversightOversee and approve national vendor relationships, including advertising, training, photography, website development, SEO/SEM, social media, and technology providers.

Ensure vendor performance aligns with contractual expectations and portfolio needs.

Support pilot programs and evaluations for new products, platforms, and service offerings.