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Product Owner (Ad Tech)
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Tata Consultancy Services
Grand Prairie, TX (In Person)
$110,000 Salary, Full-Time
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Job Description
Product Owner (Ad Tech) at Tata Consultancy Services Product Owner (Ad Tech) at Tata Consultancy Services in Grand Prairie, Texas Posted in 6 days ago.
Type:
full-timeJob Description:
Role- Product Owner (Ad Tech) Job type:
Fulltime Location:
Irving, TX or New York Must Have Technical/Functional Skills:
Job Description Must Have Technical/Functional Skills- Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms
- Hands-on exposure to:
- Campaign lifecycle management
- Audience targeting and segmentation
- Performance marketing and attribution models
- Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes
- Advanced experience with Jira and Confluence
- Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs
- Experience working with cross-functional teams:
- Marketing, Data Science, Engineering, and Business stakeholders
- Ability to translate marketing strategies into technical product requirements
- Excellent communication skills across:
- Technical teams (developers, architects)
- Business leadership and marketing stakeholders Roles & Responsibilities
- Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.
- Define and manage product backlogs for solutions across: o Digital advertising platforms (Search, Display, Social, Programmatic) o Marketing automation and campaign management systems o Customer segmentation and targeting tools
- Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.
- Collaborate with marketing, analytics, and engineering teams to: o Translate business and campaign goals into scalable product features o Incorporate data-driven insights into product decisions
- Drive integration with ad tech and martech ecosystems, such as: o Google Ads, Meta Ads, DSPs, CDPs o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)