Director of Branding and Product Development

Director of Branding and Product Development Versant Diagnostics Grapevine, TX Job Details Full-time $70,000 - $90,000 a year 23 hours ago Benefits Health savings account Paid holidays Health insurance Dental insurance 401(k) Flexible spending account Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Referral program Retirement plan Qualifications Teamwork Product marketing Analysis skills Bachelor's degree Data-driven problem-solving Product strategy Full Job Description Versant Diagnostics is a rapidly growing physician services company focused on Digital Anatomic Pathology and is leading the revolution to improve the precision, accuracy, and speed of diagnosis. We are seeking a dynamic and visionary Director of Branding and Product Development to lead our brand strategy and product innovation efforts. This position offers an exciting opportunity to shape the future of our brand presence and product offerings in a competitive marketplace. Position Description - Key responsibilities include but are not limited to:

• Develop and execute comprehensive branding strategies to enhance market visibility and brand equity.
• Curate educational content created by Versant physicians under the Versant brand(s)
• Assist Versant physicians with publication of new content and/or literature
• Develop, launch and manage patient and provider education opportunities, delivery channels, relationships, communication, venues and CME requirements.
• Assess new product offerings to drive business growth in the market. o Once approved, position new product offerings against competition to drive awareness and growth... maybe some language about Product Launch experience.
• Oversee the product development and management lifecycle, from brainstorming possibilities, market assessment and product profile creation through product launch, ensuring alignment with market needs and company goals.
• Collaborate with cross-functional teams to gather insights and drive product innovation and enhancements.
• Conduct market analysis to identify size, opportunities, trends, provider expectations and competitive positioning.
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Develop and manage all society meeting activities including exhibits, teaching and speaking opportunities, promotional and collateral elements
• Develop and manage the related budget and all purchasing within budget items within the Director's purview. Elements may include promotion, collateral, exhibit displays, hosting professional luncheons/dinners, academic activities and other marketing and educational venues. - Skills, Qualifications and Expectations
• Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.
• Experience assessing potential and current product lines including development, launch, ongoing management and reporting
• Minimum of 7 years of experience in mid-level to senior-level marketing roles, preferably within the healthcare or diagnostic industries.
• Proven track record in branding and product development with measurable outcomes.
• Strong analytical skills and strategic thinking ability to drive data-informed decisions.
• Exceptional communication and leadership skills, with a demonstrated ability to work collaboratively across diverse teams.
• Ability to travel to and work in multiple geographic locations when necessary to achieve company goals
• Attendance, involvement and leadership may be required at meetings and events held over weekends, evenings and in various geographic locations.

Benefits and Compensation:

Comprehensive benefits package: company paid medical, dental, vision, disability; all paid at 100%. FSA/HSA plans available, paid time off and paid holidays. Paid Time Off (PTO) and 401(k) with company match, competitive Base Salary, and uncapped commission plan. This is an exceptional opportunity to demonstrate your capabilities in a fun and growing company with a team-based culture. We are looking for candidates who can demonstrate and possess a strong work ethic with an entrepreneurial spirit and a desire to "win" every day! Versant Diagnostics is putting cutting edge technology into the hands of the country's leading pathologists to improve patient outcomes, elevate care, and save lives. By combining tech advancements in healthcare with the nation's most skilled and diverse set of subspecialty pathologists, Versant Diagnostics is staged to deliver unprecedented pathology service for hospitals and physician practices across the country.

EOE Pay:

$70,000.00 - $90,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Referral program Retirement plan Vision insurance

Work Location:

In person