SEM Specialist

SEM Specialist Venz Media Phoenix, AZ Job Details Full-time $52,509.52 - $62,500.00 a year 15 hours ago Benefits Paid time off Employee assistance program Career development plan Employee discount Professional development assistance Referral program Qualifications Social media advertising campaigns Google AdWords Certification Google Ads Certification Google AdWords Web analytics Keyword research Google Ad Manager Meta Ads Social media strategy Analysis skills Digital marketing Conversion optimization Budgeting Google Ads Negotiating ad placements Google Analytics Paid search marketing SEM Search engine marketing (SEM) strategy development Paid search advertising campaigns Performance marketing

Full Job Description Job Overview:

We are seeking a motivated and detail-oriented Search Engine Marketing (SEM) Specialist to join our dynamic team. The ideal candidate will have a robust background in digital marketing, with specific expertise in SEM, SEO, and performance marketing. This role is crucial for driving our online presence and optimizing our marketing strategies to boost conversion rates and overall performance.

Duties:

Develop and Implement SEM Strategies:

Utilize platforms like Google Ads to maximize visibility and drive traffic. Create and manage both PPC and display advertising campaigns, tailoring strategies to meet business goals.

Keyword Research and SEO Optimization:

Conduct thorough keyword research to inform SEO initiatives. Optimize website content and structure to enhance organic search rankings and user experience.

E-Commerce and Website Management:

Manage e-commerce platforms, ensuring that product listings are accurate, engaging, and optimized for search engines.

Performance Marketing and Analytics:

Leverage performance marketing tools to track and analyze campaign effectiveness. Use data-driven insights to optimize strategies and improve ROI.

Budget Management:

Monitor and manage budgets for digital marketing campaigns, ensuring resources are efficiently allocated to maximize ROI.

Cross-Functional Collaboration:

Work closely with marketing, sales, and product teams to align digital marketing strategies with overall business objectives.

Social Media Advertising:

Design and implement targeted advertising campaigns across social media platforms, enhancing brand visibility and engagement.

Skills:

Google Ads Expertise:

Proficient in managing PPC campaigns, display ads, and leveraging Google Ads' full capabilities.

Conversion Optimization:

Strong understanding of conversion rate optimization techniques for improving campaign performance.

SEO and Web Analytics:

In-depth knowledge of SEO best practices and experience with web analytics tools.

E-Commerce Proficiency:

Experienced with managing and optimizing e-commerce platforms.

Performance Marketing:

Skilled in using digital marketing tools to evaluate campaign performance and make informed decisions.

Budgeting Skills:

Familiar with the budgeting process related to digital marketing initiatives.

Analytical Skills:

Excellent analytical capabilities to interpret complex data and derive actionable insights.

Communication Skills:

Strong written and verbal communication skills for effective collaboration within a team environment. Join us as we strive to expand our digital footprint and drive growth through innovative marketing solutions!

Job Type:

Full-time Pay:

$52,509.52 - $62,500.00 per year

Benefits:

Employee assistance program Employee discount Paid time off Professional development assistance Referral program

Experience:

SEO:

4 years (Required)

SEM:

4 years (Required)

Google Ad Manager:

4 years (Required)

Google Analytics:

4 years (Required) Social media strategy: 4 years (Required) Digital marketing: 4 years (Required)

License/Certification:

Google AdWords Certification (Preferred) Google Ads Certification (Preferred)

Work Location:

In person