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PPC Specialist
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EverStaff
Burbank, CA (In Person)
$120,000 Salary, Full-Time
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Job Description
PPC Specialist EverStaff - 3.7 Burbank, CA Job Details Full-time $90,000 - $150,000 a year 1 hour ago Benefits Paid holidays Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications Teamwork Legal firm experience Bachelor's degree Microsoft Ads Data analytics Law office experience Pay-per-click (PPC) advertising Data-driven problem-solving Facebook Marketing analytics Paid search marketing Full Job Description We are seeking a highly analytical and results-driven PPC Specialist for our client in Burbank. You will manage and optimize paid advertising campaigns for a personal injury law firm. This role is critical to driving qualified leads through strategic use of paid search, display, and social advertising. Key Responsibilities Plan, create, and manage PPC campaigns across Google Ads, Microsoft Ads, and social platforms (Facebook, Instagram, etc.) Develop and execute strategies focused on generating high-quality personal injury leads (e.g., auto accidents, workers' compensation, slip and fall cases) Conduct in-depth keyword research targeting high-intent legal search queries Write compelling, compliant ad copy tailored to legal audiences and local markets Optimize landing pages in collaboration with marketing/web teams to improve conversion rates Manage and allocate budgets effectively across campaigns, focusing on maximizing case acquisition and ROI Monitor and adjust bidding strategies, including manual and automated bidding models Perform A/B testing on ads, extensions, and landing pages to improve performance Track, analyze, and report on key performance metrics such as cost per lead (CPL), cost per case, conversion rates, and ROI Implement and maintain conversion tracking (calls, forms, chat inquiries) using tools such as Google Tag Manager Monitor competitor activity and identify opportunities to outperform in competitive legal markets Ensure all advertising complies with legal marketing regulations and platform policies Required Qualifications Bachelor's degree in Marketing, Business, or related field (or equivalent experience) 2+ years of hands-on PPC campaign management experience with a personal injury law firm Proven experience managing campaigns in high CPC industries (legal, insurance, finance, etc.) Strong knowledge of Google Ads, Microsoft Ads, and Google Analytics Experience with call tracking and lead attribution tools (e.g., CallRail or similar) Data-driven mindset with strong analytical and problem-solving skills Preferred Qualifications Google Ads Certification Familiarity with local SEO and its integration with PPC campaigns Experience with remarketing campaigns and audience segmentation Knowledge of HIPAA or legal advertising compliance standards (where applicable) Basic understanding of CRO (conversion rate optimization) and landing page UX Compensation & Benefits Competitive salary based on experience Health, dental, and vision insurance Retirement plan Paid time off, sick time, and paid holidays If you feel you meet the above qualifications, please apply for immediate consideration. All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other protected status under the law. EverStaff is an equal opportunity employer (M/F/D/V/SO/GI).