Senior SEM Account Manager

Senior SEM Account Manager Softline Solutions - 3.3 Glendale, CA Job Details Full-time $110,000 - $135,000 a year 4 hours ago Benefits Opportunities for advancement Qualifications Jira Social media advertising Data visualization software proficiency Google Tag Manager Data reporting Lead generation SEM campaigns Confluence Facebook Marketing analytics A/B testing Cross-functional collaboration Account management Paid search marketing Cross-functional communication Campaign performance reporting Excel data analysis Paid search advertising campaigns Full Job Description About Softline Solutions Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. About the role We are seeking a Senior SEM Account Manager to join our fast-paced digital marketing agency and lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused clients. This role is ideal for an experienced paid media professional who combines strong analytical thinking, client-facing leadership, and operational organization within a collaborative agency environment. The ideal candidate has deep hands-on experience building and optimizing paid media campaigns while also leading performance analysis, strategic planning, and cross-functional execution across Creative, CRO, Analytics, and Development teams. This is a high-impact role with significant ownership, visibility, and growth potential. What you'll do Build, launch, manage, and optimize paid media campaigns across: Google Ads (Search, Performance Max, Display, YouTube) Microsoft Ads Meta (Facebook / Instagram) Additional platforms including LinkedIn, TikTok, Criteo, AdRoll, and other emerging channels Manage a focused portfolio of larger lead generation accounts with complex funnels and aggressive growth goals Lead client-facing performance reviews, strategic planning sessions, and growth discussions Analyze campaign, funnel, and conversion data to identify optimization opportunities and performance trends Develop forecasting models, budget allocation recommendations, and KPI reporting frameworks Collaborate cross-functionally with CRO, Creative, SEO, Analytics, and Development teams to improve conversion performance and user journey outcomes Translate business objectives into actionable media, landing page, and testing strategies Manage workflows, timelines, and campaign execution using project management platforms such as Jira and Confluence Coordinate deliverables across internal teams while maintaining accountability and execution quality Implement and troubleshoot tracking solutions using GA4, GTM, platform pixels, and conversion APIs Maintain strong organizational discipline while balancing multiple priorities and deadlines Qualifications 5+ years of SEM / Paid Media experience within a digital marketing agency environment Proven experience managing larger lead generation-focused accounts Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta platforms Demonstrated ability to build, implement, manage, and optimize paid marketing campaigns from strategy through execution Advanced analytical skills with experience interpreting performance data and translating insights into strategic recommendations Strong proficiency in GA4, Google Tag Manager, Excel, and Google Sheets Experience with data visualization and reporting tools such as Power BI, Looker Studio, or BigQuery preferred Experience working cross-functionally with CRO and Creative teams in a testing and optimization-focused environment Familiarity with A/B testing strategy, landing page optimization, and conversion funnel analysis Experience using Jira, Confluence, and structured project management workflows within collaborative agency teams Strong client communication and presentation skills Highly organized with the ability to manage competing priorities in a fast-paced environment Why Join Us High-growth agency environment with strong career advancement opportunities Strategic ownership over meaningful client accounts Collaborative culture with integrated Paid Media, CRO, Creative, and Analytics teams Opportunity to influence performance strategy and client growth at scale The pay range for this role is: 110,000 - 135,000 USD per year(Softline HQ)