Search Engine Optimizer/Marketer (SEO/SEM)

We are looking for an experienced SEO/SEM specialist to join a healthcare organization in Irvine, California on a contract basis. This position will work closely with web, development, and content partners to improve organic visibility, strengthen technical search performance, and guide content strategy in a complex digital environment. The role is ideal for someone who combines strategic thinking with hands-on execution and can turn search insights into measurable business outcomes.

Responsibilities:

• Lead end-to-end search engine optimization initiatives, translating strategy into practical execution across technical, content, and on-page improvements.
• Enhance visibility in emerging AI-driven search experiences by refining page structures, content signals, and optimization tactics that support discoverability.
• Implement and expand structured data across large sets of templated pages, ensuring accurate schema usage for key page types and improved search understanding.
• Revise and optimize program and landing pages by aligning content with user intent, improving page architecture, and strengthening metadata and internal linking.
• Integrate SEO best practices into ongoing publishing workflows so that new and updated content is built with search performance in mind from the start.
• Collaborate with internal stakeholders and external agency partners to consolidate recommendations, prioritize initiatives, and drive consistent execution.
• Partner with web and development teams to support site changes, including migration-related SEO planning such as redirects, indexing controls, and preservation of organic performance.
• Track results using analytics and search tools, then present clear recommendations based on traffic trends, rankings, technical findings, and content performance.