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Senior Digital Marketing Specialist (SEO & PPC)
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Tenant Inc
Irvine, CA (In Person)
$80,000 Salary, Full-Time
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Job Description
Senior Digital Marketing Specialist (SEO & PPC) Tenant Inc Irvine, CA Job Details Full-time $80,000 a year 1 hour ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Leading SEO campaigns Customer communication Teamwork Reporting and dashboarding tools Attention to detail Organizational skills Pay-per-click (PPC) advertising Data-driven problem-solving Marketing analytics Paid search marketing Search engine marketing (SEM) strategy development Full Job Description Senior Digital Marketing Specialist (SEO & PPC) We are seeking an experienced and results-driven Senior Digital Marketing Specialist to join our Digital Marketing team. This is a client-facing role ideal for a highly organized, analytical, and proactive marketer with strong experience in both SEO and PPC campaign management. The ideal candidate will have hands-on experience managing SEO and paid advertising campaigns, while also serving as a strategic advisor to clients through monthly reporting & strategy meetings. Strong communication and relationship-building skills are essential. Key Responsibilities Develop and execute SEO, AEO, and PPC strategies aligned with client business goals and our departmental standards Build, manage, optimize, and monitor campaigns across Google Ads, Meta Ads, Google Local Service Ads, and Bing Ads Conduct keyword research, competitor analysis, audience targeting, and campaign planning Optimize websites and landing pages for SEO performance, user experience, and conversions Create relevant ad copy and campaign messaging that drives conversions Monitor campaign performance and proactively identify optimization opportunities Prepare and present regular client reporting, dashboards, performance insights, and strategic recommendations Meet regularly with clients to discuss campaign performance, goals, recommendations, and digital marketing strategy Utilize tools such as Google Analytics (GA4), Google Tag Manager, Google Ads, Looker Studio/Data Studio, Google Business Profile, BrightLocal, Birdeye, Moz, and SEMrush Ensure campaigns remain aligned with approved budgets, KPIs, ROI goals, and timelines QA work completed by junior marketing team members to ensure accuracy and quality Stay current on Google algorithm updates, SEO best practices, Google Ads platform updates, and evolving digital marketing trends including AEO Leverage AI tools and emerging technologies to improve workflows, campaign management efficiency, reporting, content creation, and overall team productivity Qualifications 3+ years of experience in SEO and PPC campaign management Agency experience preferred, or experience managing multiple brands at once. Strong understanding of SEO best practices, ranking factors, search engine algorithms, and technical SEO fundamentals Hands-on experience managing campaigns within Google Ads, Meta Ads, Bing Ads, and Google Local Service Ads Experience with GA4, Google Tag Manager, Looker Studio, and common SEO/PPC platforms Strong analytical and problem-solving skills with a data-driven mindset Excellent written, verbal, presentation, and client communication skills Comfortable leading client meetings and explaining campaign strategy and performance to both technical and non-technical audiences Ability to multitask and manage multiple client campaigns in a fast-paced environment Strong organizational skills and attention to detail Google Ads and Google Analytics certifications preferred Why Join Us? This is an opportunity to join a growing digital marketing agency team focused on delivering measurable results through SEO and paid media strategies. We offer competitive compensation, full benefits, and opportunities for professional growth in a highly collaborative and fast-moving environment. Our agency team is truly a team - we are there to teach, support, assist, and learn from each other.