PPC Specialist

PPC Specialist Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity. The Opportunity We are seeking a PPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube. Working closely with the PPC Manager, intake team, and external lead vendors, you'll play a vital role in improving lead quality and campaign ROI. Key Responsibilities Assist in setting up, launching, and managing paid media campaigns on Google, Meta (Facebook/Instagram), LinkedIn, and YouTube Owns campaign strategy — decides which platforms to use, how to allocate budgets, what KPIs to track. Advises leadership or clients on digital marketing direction. Analyzes data to shape business or marketing decisions (not just reporting metrics). Creates and manages budgets for PPC spend. Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance Track lead flow and monitor the quality of leads across platforms Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics Organize and analyze marketing data using tools like Google Analytics, Looker Studio, and Excel Participate in internal marketing meetings, share ideas, and contribute to team projects or research Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results Qualifications 1-3 years of hands-on experience managing or assisting with Google Ads campaigns Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel) Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking Strong written communication and attention to detail Ability to thrive in a fast-paced, high-performance environment Google Ads certification (preferred) Compensation $65,000 - $85,000 depending on experience Benefits Paid time off and paid holidays Opportunities for growth and advancement Team outings and sponsored events Employee referral bonus programs Firm-paid Medical HMO with affordable upgrades Firm-paid Life and AD&D insurance Low-cost Dental and Vision plans 401k FSA (Flexible Spending Account) EAP (Employee Assistance Program) Pet Insurance Strive for Excellence. Fight for Justice. Foster Unity. Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment. Join Wilshire Law Firm Los Angeles, Irvine, San Diego, Oakland, Sacramento