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Job Description
Description About the Role We're looking for a hybrid SEO/AEO specialist and AI systems builder who can own organic search and answer-engine strategy while designing Claude-powered workflows and agents that scale across the business. This is a hands-on role for someone who can both do the work and guide non-technical stakeholders in using AI effectively day to day. Key Responsibilities
SEO / AEO
Strategy and Execution Lead SEO and AEO strategy to grow organic visibility, traffic, and qualified leads across traditional search engines and emerging answer-based/AI search platforms. Conduct technical, on-page, content, entity, and SERP/AI landscape audits; define prioritized roadmaps and optimization plans. Research and target conversational, question-based, and intent-driven queries; structure content for snippets, answer boxes, and AI-generated answer panels. Collaborate with content, product, and design teams to brief, write, and optimize landing pages, blogs, and structured content aligned to search and answer intent. Partner with developers to implement technical SEO improvements (site architecture, performance, indexing, schema/structured data, internal linking, Core Web Vitals, etc.). Build and maintain internal frameworks for topical authority, internal linking, and structured data (FAQ, How-To, Product, etc.) that support both SEO and AEO. Claude, AI Agents, and Workflows Use Claude and related AI platforms to design and implement AI workflows and "agents" that automate research, reporting, content operations, and knowledge work across teams. Architect multi-step, agentic workflows (using orchestration/automation tools) that combine Claude, APIs, and internal systems to reliably execute repeatable processes. Build reusable prompt frameworks, libraries, and usage guides so non-technical users can self-serve common tasks with Claude while maintaining quality and safety. Design, refine, and test prompts for research, analysis, summarization, content generation, and decision support, with a focus on consistency and reliability. Collaborate with stakeholders to translate real business workflows into Claude-powered assistants (e.g., reporting assistants, content prep bots, internal knowledge agents). Monitor and continuously improve AI workflows via evaluation, edge-case testing, and failure analysis (hallucinations, robustness, safety boundaries). Analytics, Reporting, and Enablement Own SEO/AEO performance dashboards and reporting; track rankings, traffic, engagement, and answer visibility across search and AI platforms. Run experiments and A/B tests on content and AI workflows; turn results into clear recommendations for leadership and cross-functional teams. Educate and enable internal teams on best practices for SEO, AEO, and AI usage through training sessions, playbooks, and office hours. Required Experience and Skills
SEO / AEO
4+ years of hands-on SEO experience with proven results in traffic growth, rankings, and conversion impact across multiple sites or clients. Practical experience with AEO and AI search: featured snippets, entity optimization, AI-generated answers, and answer-based discovery platforms.
Strong technical SEO skills:
crawlability, indexing, Core Web Vitals, structured data/schema, site architecture, internal linking, log file analysis, and robots directives. Proficiency with SEO and analytics tools (e.g., Google Analytics, Search Console, Semrush/Ahrefs, Screaming Frog, Looker/Data Studio or similar). Comfortable collaborating with engineering and product teams to scope and ship technical optimizations. Claude, AI Agents, and Automation Deep, practical experience using Claude as a daily work partner (Claude 3 family or later), including prompt design, tool use, and structured outputs. Demonstrated experience building AI-powered workflows or assistants (e.g., with orchestration tools such as n8n, Make, Zapier, or comparable internal automation stacks).
Strong understanding of LLM behavior:
context management, system vs. user prompts, safety constraints, and output evaluation. Comfort working with APIs and webhooks to connect Claude and other LLMs into existing tools and data sources (not full-stack required, but technically fluent enough to own integrations conceptually). General Excellent communication skills; able to translate complex technical and AI concepts into clear, actionable guidance for non-technical stakeholders. Strong ownership mindset, with the ability to prioritize, manage multiple projects, and drive initiatives from concept to measurable impact. High curiosity about how AI is reshaping search, content, and knowledge work, and eagerness to stay current as tools and best practices evolve. Nice-to-Have Experience optimizing for AI-native search and discovery platforms (e.g., ChatGPT, Perplexity, Gemini, or similar) as part of an overall SEO/AEO strategy. Background in B2B SaaS, multi-site environments, or heavily content-driven businesses. Experience with basic scripting (Python, JavaScript) for data manipulation, reporting, or light automation. Prior work setting up or contributing to internal AI centers of excellence, governance, or best-practice programs. What Success Looks Like Within the first 6-12 months, you: Deliver and execute a clear SEO/AEO roadmap that measurably improves organic visibility, qualified traffic, and answer-engine presence across core properties. Design and deploy a portfolio of Claude-powered workflows and agents that materially reduce manual work, improve speed/quality of outputs, and are actively used by multiple teams. Establish internal standards, playbooks, and training that raise the organization's overall competency in both SEO/AEO and AI-assisted work.
