PPC Expert

PPC Expert Tikotzky Group LLC Miami, FL Job Details Full-time $30,000 - $50,000 a year 21 hours ago Qualifications Google Tag Manager Data-driven problem-solving Facebook Marketing analytics Paid search marketing Copywriting Full Job Description Job Overview We are seeking a results-driven PPC Expert to join our team and manage high-performing paid advertising campaigns across multiple digital platforms. The ideal candidate has strong experience in paid search, campaign optimization, analytics, and lead generation, with a proven ability to maximize ROI and scale campaigns effectively. Key Responsibilities Plan, create, launch, and manage PPC campaigns across platforms including Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid channels Conduct keyword research, competitor analysis, and audience targeting strategy Monitor campaign performance daily and optimize bids, budgets, ad copy, landing pages, and targeting to improve conversions Track and analyze KPIs including CTR, CPC, CPA, ROAS, conversion rates, and lead quality Perform A/B testing on ad creatives, headlines, landing pages, and audience segments Implement conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools Generate performance reports with actionable recommendations Collaborate with design, content, and sales teams to align campaigns with business goals Stay current with platform updates, PPC trends, and digital advertising best practices Manage monthly advertising budgets efficiently to maximize results Qualifications Proven experience as a PPC Specialist / PPC Expert / Paid Media Buyer Preferred Qualifications Google Ads Certification (preferred) Experience in agency or performance marketing environments Familiarity with CRM integrations and attribution tracking What We Offer Competitive compensation Performance-based bonuses Growth opportunities Flexible work environment Supportive team culture Strong hands-on experience with: Google Ads Google Analytics Google Tag Manager Meta Ads Manager Bing Ads / Microsoft Advertising LinkedIn Ads (preferred) Experience with lead generation and conversion optimization Strong analytical and problem-solving skills Excellent understanding of keyword strategy, bidding strategies, retargeting, and audience segmentation Experience with landing page optimization is a plus Strong communication and reporting skills Ability to manage multiple campaigns simultaneously

Pay:

$30,000.00 - $50,000.00 per year

Work Location:

In person