Paid Media Specialist

Description We're partnering with a growing organization to find a Paid Media Specialist to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.

MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIA

What You'll Do + Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platforms + Handle day-to-day campaign setup, trafficking, pacing, and QA + Support audience creation, keyword research, and negative keyword management + Monitor performance metrics including CPC, CPM, CTR, CPA, and ROAS + Pull and analyze daily/weekly performance reports, identifying trends and optimization opportunities + Assist with A/B testing, documentation of learnings, and ongoing optimization efforts + Ensure accurate tracking, UTM tagging, and attribution + Collaborate with internal marketing, creative, and product teams to align campaigns with business goals Requirements What We're Looking For + 3+ years of experience in paid media, digital marketing, or a related field + Hands-on experience with Google Ads and Meta Ads Manager + Strong understanding of core paid media metrics + Proficiency in Excel or Google Sheets (pivot tables, VLOOKUPs, basic formulas) + High attention to detail and strong organizational skills + Eagerness to learn and grow in a performance marketing environment + Google Ads or Meta Blueprint certification (or willingness to obtain) + Agency experience or digital marketing internship background + Exposure to campaign tracking, QA, and attribution + Experience managing multiple campaigns in a fast-paced environment Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .