Job Description
Copywriter & SEO Strategist Paradigm Digital Group - 3.0 Indianapolis, IN Job Details Full-time 1 day ago Benefits Paid holidays Health insurance 401(k) Paid time off Vision insurance 401(k) matching Professional development assistance Lunch & learns Qualifications HubSpot Content Marketing Certification (HCMC) WordPress Multi-platform content development Digital marketing tools Bachelor's degree Google Analytics Web writing Full Job Description Copywriter & SEO Strategist - Paradigm Digital Group - Indianapolis, IN Paradigm Digital Group is seeking a Copywriter & SEO Strategist to join our team in Indianapolis, IN. This position requires at least 2-3 years of professional work experience and offers an opportunity for growth into other roles as natural progressions. You will work with an experienced team of digital marketers, video content producers, and management.
THIS IS NOT A REMOTE POSITION AND OUR ENTIRE TEAM WORKS AT OUR OFFICES AT 96TH & I-69.
Our Copywriter and SEO Strategist owns the content strategy and on-page SEO that drives organic growth across client websites and owned channels. This role blends editorial excellence (voice, story, UX copy) with search strategy (keywords, intent, metadata, internal linking, editorial calendars) and AI-accelerated production. This role must possess excellent writing skills for creating content across multiple platforms . Partners closely with the Technical SEO Specialist (who owns site health/CWV/schema/robots), the Digital Brand & Design Specialist, Social SEO Manager, and Video Content Creation. What You'll Do on our Team Write and edit high-quality copy for websites, remarketing landing pages, CTAs, and blogs — manually + with Claude/ChatGPT (human-in-the-loop). Build AI-ready briefs (audience, angle, SERP features, FAQs, internal links, references). On-page SEO:
titles/H1-H3, meta descriptions, image alt, internal links, URL slugs, Yoast/WriteSonic optimization; request schema updates via Technical SEO Specialist. Maintain brand, tone, and accessibility (plain language, headings, alt text) and quality control across deliverables. Conduct competitor and SERP analyses (manual + WriteSonic) to identify content gaps and opportunities with our content team. Monitor rankings, CTR, content engagement, and backlinks with the Technical SEO Specialist (Semrush, GSC); translate findings into next-step tests. Review results and discuss wins, losses, hypotheses, and next actions. Build prompt libraries (posts, pages, metas, FAQs) and agentic workflows for drafting, variant creation, and internal linking suggestions. Use AI for keyword clustering, outline generation, meta rewrites, summarization, and QA; maintain human review standards on all content. What You'll Bring to our Team Work in our Indianapolis, IN office at 96th St & I-69 - this is not remote or hybrid Four-year degree, BA preferred, related to the marketing industry 2-5+ years of full-time industry experience in content strategy/copywriting with proven SEO impact. Proficiency with Semrush/Ahrefs, GSC/GA4, Yoast, WriteSonic, ClickUp (or similar project management database). Strong interest and adaptation to AI tools, such as Claude, ChatGPT, to aid in the prompts, content writing, and workflows. Understands SEO fundamentals (search intent, SERP anatomy, on-page best practices, internal linking) and how to collaborate with Technical SEO - good SEO writing is important! Proficient with WordPress, Unbounce (or other landing page platforms). Proficient with Canva and Microsoft Office Products. Can provide insight into the current platforms and any up-and-coming trends that would enhance client's brand image Open and curious to new AI trends that are relevant to our applications Why Join the Team at PDG We are a company with over 35 years of experience in education, vocational training, and transportation Our offices are located at The Club at 96th & I-69, providing excellent employee amenities, including a fitness center, entertainment area, kitchen, patios and more. We offer excellent benefits, PTO, paid holidays, and an opportunity to attend a conference after one year of service. Our offices wind down on Friday at 3 pm after our weekly "Wine Friday" wine tasting. Our work atmosphere is comfortable and relaxed, yet professional. We strive to do "Lunch & Learns" as needed on relevant subject matter. We have a strong reputation in the client industries we serve and are considered one of the leading firms in our field. If you are looking for a place to grow, be creative, and collaborate with an experienced team, we want to meet you! Let's chat! THIS IS NOT A REMOTE POSITION.
Job Type:
Full-time Pay:
$60,000.00 - $70,000.00 per year Benefits:
401(k) 401(k) matching Health insurance Paid time off Professional development assistance Vision insurance Work Location:
In person
