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Organic Search Analyst Jobs in USA, MA, Boston | Rose International Job
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Rose International
Boston, MA (In Person)
Full-Time
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Job Description
Day-to-day Responsibilities:
- Own SEO analytics measurement
- Build, refine, and QA dashboards that connect rankings, visibility, and traffic using PowerBI, Google Search Console, and Adobe Analytics. Identify performance shifts and make recommendations for continuous improvement and growth of the organic search channel
- Partner cross-functionally to build and maintain a new SEO valuation model to connect SEO wins to business value. Own and maintain a valuation framework to inform prioritization of improvements within SEO backlog
- Support ongoing reporting needs, including Monthly Operating Reports (MORs), and pre-funnel website traffic analysis for the organic channel
- Leverage Adobe Analytics to uncover on-site behavior trends, empowering the SEO and content team to partner with UX in making data-backed recommendations to support organic search.
- Partner closely with Web Analytics team on broader website measurement and analysis where there is an intersection with SEO; Ensure accurate SEO tagging, tracking, and data integrity within Adobe Analytics, Google Analytics, and other data measurement platforms
- Analyze competitors and performance trends and share key insights through clear data visuals to guide marketing decisions
Strategic Responsibilities:
- Partner with Paid Media, Media Economics, and Web Analytics teams to integrate SEO into the broader marketing strategy, aligning goals, sharing insights, and ensuring organic search informs cross-channel planning and performance measurement
- Collaborate cross-functionally on AI-readiness initiatives, analyzing how Gen AI search and social signals (e.g., Reddit, TikTok, YouTube) impact visibility, sentiment, conversions, and overall brand reputation
- Conduct competitive and market analyses to monitor share of voice, identify emerging SERP features, and evaluate changes in consumer search behavior
- Explore integration of additional data sources (e.g., Ahrefs, PageSpeed Insights) to enhance competitiveness and technical performance reporting
- Conduct deep-dive analyses to further our understanding of SEO performance within traditional and Gen AI search; support SEO team in designing experiments and measuring results
Preferred Skills & Experience:
- 5 - 7+ years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment
- Strong communication and PowerPoint skills; able to translate complex data into clear, strategic narratives
- Experience with Adobe Analytics is strongly preferred
- Experience with other web analytics and SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush or similar platforms
- Experience with Power BI, SQL, Python, to extract, transform, and analyze complex datasets a plus
- Knowledge of SEO ranking signals and search algorithms; Passion for uncovering insights through analytics, testing, and AI-driven innovation
- Background in a data-intensive vertical (e.g., financial services, e-commerce, insurance, or SaaS) preferred
- Only those lawfully authorized to work in the designated country associated with the position will be considered.
- Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.