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Search Engine Optimization Content Specialist
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Northbound Studio
Grandville, MI (In Person)
$41,600 Salary, Full-Time
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Job Description
SEO Content SpecialistPosition Overview We are seeking a highly motivated and creative SEO Content Specialist to join our growing marketing team. This role combines strategic search engine optimization with exceptional content writing skills to increase organic traffic, improve search rankings, and generate qualified leads. The ideal candidate is a strong writer who understands how to create engaging, helpful, and search-optimized content that connects with both readers and search engines. This position will play a critical role in developing content strategies, creating website content, optimizing existing pages, and supporting overall digital marketing initiatives. Key ResponsibilitiesContent Creation & Strategy Research, write, and publish high-quality SEO-focused content including: Blog articles Service pages Landing pages Product descriptions Case studies Email campaigns Social media content Develop content that aligns with target keywords, search intent, and customer journey stages. Create compelling content that balances SEO best practices with readability and user engagement. Collaborate with internal teams to generate content ideas and industry-specific topics. Maintain a consistent brand voice across all digital channels. Search Engine Optimization Conduct keyword research to identify content opportunities and competitive gaps. Optimize website content, metadata, headings, internal links, and image alt text. Monitor and improve organic search performance using SEO tools and analytics platforms. Perform content audits and recommend updates to improve rankings and conversions. Track keyword rankings, organic traffic, and content performance metrics. Stay current on search engine algorithm updates and SEO best practices. Website & Content Management Publish and update content using content management systems (WordPress preferred). Coordinate with designers, developers, and marketing team members to implement content initiatives. Ensure all content follows SEO, accessibility, and brand guidelines. Assist with local SEO initiatives and business profile optimization. QualificationsRequired 2+ years of experience in SEO, content marketing, copywriting, or digital marketing. Exceptional writing, editing, and proofreading skills. Strong understanding of on-page SEO principles and keyword optimization. Experience using SEO tools such as SEMrush, Google Search Console, or similar platforms. Ability to research complex topics and create engaging, easy-to-understand content. Strong organizational skills and ability to manage multiple projects simultaneously. Preferred Experience with WordPress or other CMS platforms. Familiarity with Google Analytics. Understanding of local SEO strategies. Basic knowledge of HTML and website structure. What We're Looking For The ideal candidate is curious, creative, and data-driven. They enjoy writing, understand how people search online, and can create content that both educates readers and drives measurable business results. They are proactive, detail-oriented, and constantly looking for opportunities to improve content performance through SEO best practices.