Paid Media Specialist

Paid Media Specialist TopCashback USA Rochelle Park, NJ Job Details Full-time $65,000•$70,000 a year 10 hours ago Benefits Paid parental leave Health insurance Dental insurance 401(k) Flexible spending account Paid time off Parental leave Vision insurance Qualifications Teamwork Attribution modeling Conversion optimization Data interpretation Search marketing Marketing analytics Budgeting Paid search marketing Data-driven decision making Mobile marketing

Full Job Description Position:

Paid Media Specialist Reports to:

Digital Marketing Manager Basis :

Full-Time (8:30 AM•5:00 PM•some flexibility)

Department :

Marketing Location :

Rochelle Park, New Jersey (2 days remote, 3 days in office)

Salary :

$65K•$70

K Website :

http://www.topcashback.com All equipment provided for both office and remote setup About Us TopCashback is one of the world's largest cash back sites, helping users save money when they shop online. We have more than 20 million members globally and work with more than 7,000+ brands in the U.S. alone. Since starting our business in the UK nearly 20 years ago, we've expanded to the U.S., China, Germany, Australia, France, Italy and Spain, and have become an award-winning service to our members. Most recently, we won one of the most prestigious accolades for UK businesses—the Queen's Award for Enterprise in International Trade. We've been crowned "Cashback Site of the Year" at the Moneyfacts Consumer Awards eight times. We've also won various accolades at the prestigious Performance Marketing Awards, including Industry Choice of Publisher (six times in the last seven years) and Best Team in Performance Marketing (earned in 2021). At TopCashback, we've been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together. With fairness at heart, we're committed to being an equal opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we'll welcome you to our TopCashback family. Paid Media Specialist•Role Summary TopCashback is seeking a results-driven Paid Media Specialist to join our Marketing team and help accelerate customer acquisition and growth across mobile app and performance marketing channels. This role will be responsible for managing, optimizing, and scaling paid acquisition campaigns with a strong focus on mobile app installs, programmatic partnerships, and performance-driven media buying. The ideal candidate is analytical, proactive, and highly collaborative, with hands-on experience managing paid media campaigns across platforms such as Apple Search Ads, Google App Campaigns, and partner-based acquisition channels. This person should be comfortable working in a fast-paced environment, using data to drive decision-making, testing new opportunities, and continuously improving campaign performance.

Key Responsibilities:

Mobile App Acquisition & Growth Own and optimize mobile app acquisition campaigns across Apple Search Ads and Google App Campaigns Identify, test, and scale new and existing app install opportunities and acquisition channels Manage campaign structures, bidding strategies, audience targeting, and creative testing to maximize installs and ROI Monitor and analyze campaign performance metrics including CPI, CPA, and ROAS using Appsflyer and internal reporting tools Continuously test creatives, messaging, and landing experiences to improve conversion and engagement performance Programmatic & Partner Channel Management Manage and optimize partner and programmatic channels Oversee daily performance tracking, budget allocation, and partner communication Identify opportunities to scale campaigns and improve channel efficiency Lead onboarding, testing, and evaluation of new partners and platforms Develop testing structures, placement strategies, and performance benchmarks with vendors Monitor and report on all relevant performance metrics and campaign insights Cross-Functional Collaboration & Strategy Serve as a marketing representative within our mobile app working group Provide input on user experience, onboarding flows, and conversion optimization based on acquisition insights Collaborate with internal teams across marketing, product, creative, and analytics to support initiatives, testing, and user journey optimizations Assist with brainstorming and light creative/design implementation support for additional marketing channels as needed

Qualifications:

2-5+ years of experience in paid media, performance marketing, or mobile app acquisition Hands-on experience with Apple Search Ads, Google App Campaigns, and mobile attribution platforms such as Appsflyer Strong analytical mindset with experience interpreting campaign data and optimizing toward KPIs Familiarity with programmatic, affiliate, or partner-based marketing channels Excellent organizational, communication, and project management skills Ability to manage multiple campaigns and priorities in a fast-paced environment Experience in e-commerce, cash back, or affiliate marketing industries is a plus What Success Looks Like Driving scalable, efficient mobile app growth Improving acquisition efficiency and ROAS across channels Identifying and successfully testing new paid media opportunities Building strong relationships with partners and internal stakeholders Contributing strategic insights that improve the end-to-end customer journey Additional training on tasks will beprovided .

Pay:

$65,000.00•$70,000.00 per year

Benefits:

401(k) Dental insurance Flexible spending account Health insurance Paid parental leave Paid time off Parental leave Vision insurance

Work Location:

In person