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Ads Manager
Job
Client Flow
White Plains, NY (In Person)
Full-Time
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77
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Job Description
Job Summary We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize performance marketing campaigns that drive measurable growth and engagement. Your expertise in media buying, SEM, and social media management will be essential to maximize ROI and elevate our brand presence. This paid position offers an exciting opportunity to shape innovative marketing strategies in a fast-paced environment dedicated to digital excellence. Responsibilities Plan, implement, and manage performance marketing campaigns across platforms such as Google Ads, Twitter Ads, Facebook Advertising, Bing Ads, and other digital channels. Conduct comprehensive keyword research to identify high-impact search terms that enhance campaign effectiveness. Optimize campaigns through continuous testing, data analysis, and conversion rate improvements using tools like Google Analytics and Google Tag Manager. Manage media planning and media buying activities to ensure optimal allocation of advertising budgets for maximum reach and engagement. Monitor campaign performance metrics regularly, adjusting strategies to improve click-through rates (CTR), conversion rates, and overall ROI. Collaborate with cross-functional teams including content creators and web developers to align advertising efforts with broader marketing initiatives such as SEO and e-commerce strategies. Stay current with industry trends in