Paid Search & Social Specialist -Cincinnati, OH (On-Site)

Paid Search & Social Specialist -Cincinnati, OH (On-Site) Cincinnati, OH Job Details 1 day ago Qualifications Social media advertising HIPAA Mid-level SEM campaigns ROI Customer segmentation Key Performance Indicators Pay-per-click (PPC) advertising TikTok Marketing analytics Data analytics tools Cross-functional collaboration 2 years Paid search marketing Project stakeholder communication Cross-functional communication Campaign performance reporting Stakeholder management Paid search advertising campaigns

Full Job Description Job Description:

Paid Digital Marketing Specialist Position Description Overview:

We are seeking a detail-oriented, execution-focused Paid Digital Marketing Specialist to manage and optimize day-to-day performance across paid search and paid social channels. This is a hands-on keyboard role, responsible for building, launching, and optimizing paid campaigns. Our ideal candidate is comfortable and has the desire to work within multiple paid search and paid social media platforms. They have a strong understanding of performance metrics, not vanity metrics, and the ability to optimize toward business objectives and results such as quality bookings. They can clearly communicate in-platform actions, the rationale behind, and KPI goals of their optimizations, and their impact on performance to both product owners and executive stakeholders. They are excited to work collaboratively with internal marketing partners in creative, paid, and non-paid media to ensure the cohesiveness of campaigns, as well as external marketing partners like operations, finance, and analytics to comprehensively assess performance.

Key Responsibilities:

Campaign Execution & Optimization Build, launch, and manage paid search and paid social campaigns across all paid platforms used, including Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads Manager Perform daily in-platform optimizations, including bid adjustments, budget and KPI performance pacing, audience refinement, and creative testing Manage campaign and account structures, keyword builds, audience segmentation, and ad copy variations Ensure campaigns are properly aligned to local market goals and priorities rather than managing at a national campaign level Performance Management & Analysis Monitor and optimize campaigns against local market KPIs, including: Spend efficiency Conversion of quality bookings, based on attended appointments Analyze performance trends to identify opportunities for improvement in both volume and quality of conversions Translate performance data into actions through optimizations and not just reporting Partner collaboratively to validate conversion tracking and attribution Cross-Functional Collaboration Participate in creative ideation to ensure creatives by media channel are thought through before being handed off to the creative team (static and video) Collaborate with non-paid media developers (SEO, organic social, local listings) to align messaging and demand generation efforts Work with analytics and finance partners to evaluate channel performance and impact to local market ROI Communicate performance insights clearly to all stakeholders Qualifications & Attributes Required 2+ years of hands-on experience managing paid search and paid social campaigns Experience in healthcare marketing is preferred; however, candidates without direct experience must be able to quickly develop a working knowledge of HIPAA and PHI restrictions and requirements within paid media campaign execution Experience using CRM and offline conversion data to inform optimizations Use of tools like Google Analytics (GA4) or similar platforms Proactive problem-solver who takes accountability of campaign performance Ability to take action from data stories