Digital Advertising Specialist

Digital Advertising Specialist Newark, TX Description We are seeking a highly hands-on Digital Advertising Specialist to own and execute our paid media and lead generation efforts. This role is responsible for building, managing, and optimizing campaigns across Meta (Facebook/Instagram) and Google Ads, while also developing high-converting funnels and email sequences that drive measurable business growth. This is an execution-focused role for someone who enjoys working directly inside ad platforms, testing ideas, and continuously improving performance.

Key Responsibilities:

Build, launch, and manage paid advertising campaigns across Meta Ads and Google Ads Optimize campaigns daily, including audiences, creatives, budgets, and bidding strategies Develop and refine landing pages and conversion funnels to improve lead generation and sales Create and manage email marketing funnels, including automations, follow-ups, and segmentation Track and analyze performance metrics such as CPL, CPA, ROAS, and conversion rates Conduct A/B testing across ads, landing pages, and email campaigns Identify and scale winning campaigns while reducing wasted ad spending Collaborate on creative, messaging, and offers to improve performance Requirements

Education:

2-5+ years of hands-on experience running paid digital advertising campaigns Proven experience inside Meta Ads Manager and Google Ads (must have personally executed campaigns) Strong understanding of conversion funnels and lead generation strategies Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar) Comfortable analyzing data and making performance-driven decisions Strong attention to detail and ability to manage multiple campaigns simultaneously Knowledge / Skills / Abilities /

Experience:

Experience with landing page tools (e.g., Webflow, ClickFunnels, Unbounce) Familiarity with CRM systems and lead tracking Basic copywriting skills for ads and email sequences A true operator who enjoys being in the platforms daily Data-driven and results-oriented Proactive in testing, learning, and iterating quickly

What Success Looks Like:

Consistent reduction in cost per lead (CPL) and cost per acquisition (CPA) Increased return on ad spend (ROAS) Improved funnel conversion rates Growth in qualified leads and revenue driven from paid channels and email

EQUIPMENT TO BE USED

Computer, LMS platforms, content authoring software, standard office equipment.

TYPICAL PHYSICAL DEMANDS

Ability to sit for extended periods and use a computer and other office equipment.

TYPICAL MENTAL DEMANDS

Accountable for performance, not just activity

WORKING CONDITIONS

Office and/or remote work environment.