Digital Marketer

Overview We are seeking a dynamic and innovative Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. This role offers an exciting opportunity to craft compelling campaigns, optimize digital performance, and drive measurable growth through strategic planning and execution. As a key driver of our marketing efforts, you will harness your expertise in SEO, paid advertising, content creation, and analytics to deliver impactful results that resonate with our target audiences. Join us to shape the future of our digital footprint and make a tangible difference in our company's success! Responsibilities Develop and implement comprehensive digital marketing strategies that align with business goals, including

SEO, SEM

(Search Engine Marketing), paid search marketing, and social media advertising campaigns. Manage and optimize digital advertising platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to maximize ROI. Conduct keyword research using SEO tools to identify opportunities for organic growth and content optimization. Oversee website management using content management systems like WordPress, ensuring website content is engaging, accurate, and optimized for search engines. Utilize analytics tools such as Google Analytics, Google Tag Manager, and web analytics reporting to monitor campaign performance, analyze user behavior, and generate actionable insights. Coordinate content creation efforts including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management for blogs, landing pages, email marketing campaigns, and social media posts. Implement conversion optimization techniques by analyzing user journeys and testing improvements to increase engagement and lead generation. Leverage marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement across multiple channels. Collaborate with cross-functional teams on website management projects involving HTML, CSS, JavaScript, and SQL for technical proficiency enhancements. Drive performance marketing initiatives by setting up tracking tags with Google Tag Manager and analyzing campaign data for continuous improvement. Skills Strong proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits. Expertise in Google Ads (Google AdWords), Facebook Advertising, and social media management platforms for targeted advertising campaigns. Deep understanding of SEO best practices including on-page optimization, link building strategies, and technical SEO fundamentals. Experience with content creation including copywriting for diverse formats like blogs, ads, emails, and landing pages. Proficiency in web analytics tools such as Google Analytics for data analysis and performance reporting. Technical skills in HTML, CSS, JavaScript, SQL for website management and troubleshooting. Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks related to campaign assets. Knowledge of marketing automation platforms like HubSpot or Marketo to streamline workflows. Ability to manage social media advertising campaigns across platforms like Facebook, Instagram, Business Manager and LinkedIn Campaign Manager. Experience in B2B marketing strategies combined with e-commerce knowledge to target specific audiences effectively. Strong project management skills with the ability to handle multiple campaigns simultaneously while maintaining attention to detail. Join us as a Digital Marketing Manager if you're passionate about leveraging cutting-edge digital tools to craft innovative campaigns that captivate audiences! Your expertise will help us grow our brand presence while delivering measurable results that propel our business forward!

Pay:

$100.00 - $500.00 per day

Benefits:

Flexible schedule

Experience:

Digital Marketing:

1 year (Preferred)

Work Location:

Hybrid remote in Arlington, TX 76006