Head of Content, Brand & Conversion

• We are building a high-performance, AI-driven growth engine and seeking a strategic operator to lead messaging, content, customer journey, and digital experience.
• This role partners closely with our technical growth lead (SEO, PPC, analytics, tracking) and owns how we communicate, convert, and scale.
• Ideal for a builder who thrives in fast-paced environments and wants direct impact on growth.
• In office role, no remote/no hybrid. Key Responsibilities

Messaging & Positioning:

Define and evolve brand messaging across all channels; translate complex wholesale/liquidation concepts into clear customer value; build messaging that converts first-time buyers into repeat customers.

Customer Journey & Conversion Optimization:

Own and optimize the customer funnel from first touch through repeat purchase; improve onboarding, retention, and account growth journeys; identify friction points and implement conversion improvements; optimize landing pages, website flows, and digital touchpoints.

AI-Powered Content & Content Systems:

Build scalable AI-assisted content production systems; lead creation of social, email, web, and educational content; repurpose core ideas into multi-channel assets at scale.

Social Growth & Brand Expansion:

Develop scalable social strategies for growth and engagement; create repeatable, high-performing content frameworks; produce content that builds authority and drives action.

Website & Digital Experience Ownership:

Own website messaging, UX, and conversion performance; improve customer pathways and on-site experience; partner with developers to implement enhancements.

Data-Driven Optimization:

Use analytics and customer behavior data to drive decisions; partner with performance and analytics teams on attribution and funnel metrics; measure and improve content and conversion performance.

Team Leadership & Operations:

Manage and mentor junior marketing team members; establish standards for speed, quality, and accountability; build efficient workflows and scalable execution systems. Qualifications

Required Experience:

Success building and optimizing high-converting websites or funnels; experience growing social/media channels with measurable results; exceptional copywriting and communication skills; strong understanding of customer needs; hands-on experience using AI tools to improve content and workflows.

Ideal Candidate Attributes:

Highly analytical and highly creative; passionate about optimization and improvement; fast-moving and execution-oriented; strong owner mentality with accountability for outcomes; able to simplify complex ideas into compelling messaging.

• Preferred /

Bonus Experience:

Experience in eCommerce, marketplaces, wholesale, liquidation, or resale; experience building scalable content systems or growth loops; experience in inventory-heavy/high-SKU businesses.

Pay:

$100,000.00

• $130,000.

00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person Head of Content, Brand & Conversion 3.6 3.6 out of 5 stars Lynwood, CA 90262 $100,000

• $130,000 a year
• Full-time Via Trading 10 reviews $100,000
• $130,000 a year
• Full-time
• We are building a high-performance, AI-driven growth engine and seeking a strategic operator to lead messaging, content, customer journey, and digital experience.
• This role partners closely with our technical growth lead (SEO, PPC, analytics, tracking) and owns how we communicate, convert, and scale.
• Ideal for a builder who thrives in fast-paced environments and wants direct impact on growth.
• In office role, no remote/no hybrid. Key Responsibilities

Messaging & Positioning:

Define and evolve brand messaging across all channels; translate complex wholesale/liquidation concepts into clear customer value; build messaging that converts first-time buyers into repeat customers.

Customer Journey & Conversion Optimization:

Own and optimize the customer funnel from first touch through repeat purchase; improve onboarding, retention, and account growth journeys; identify friction points and implement conversion improvements; optimize landing pages, website flows, and digital touchpoints.

AI-Powered Content & Content Systems:

Build scalable AI-assisted content production systems; lead creation of social, email, web, and educational content; repurpose core ideas into multi-channel assets at scale.

Social Growth & Brand Expansion:

Develop scalable social strategies for growth and engagement; create repeatable, high-performing content frameworks; produce content that builds authority and drives action.

Website & Digital Experience Ownership:

Own website messaging, UX, and conversion performance; improve customer pathways and on-site experience; partner with developers to implement enhancements.

Data-Driven Optimization:

Use analytics and customer behavior data to drive decisions; partner with performance and analytics teams on attribution and funnel metrics; measure and improve content and conversion performance.

Team Leadership & Operations:

Manage and mentor junior marketing team members; establish standards for speed, quality, and accountability; build efficient workflows and scalable execution systems. Qualifications

Required Experience:

Success building and optimizing high-converting websites or funnels; experience growing social/media channels with measurable results; exceptional copywriting and communication skills; strong understanding of customer needs; hands-on experience using AI tools to improve content and workflows.

Ideal Candidate Attributes:

Highly analytical and highly creative; passionate about optimization and improvement; fast-moving and execution-oriented; strong owner mentality with accountability for outcomes; able to simplify complex ideas into compelling messaging.

• Preferred /

Bonus Experience:

Experience in eCommerce, marketplaces, wholesale, liquidation, or resale; experience building scalable content systems or growth loops; experience in inventory-heavy/high-SKU businesses.

Pay:

$100,000.00

• $130,000.

00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person