Paid Media Specialist/Digital Advertising Specialist

Paid Media Specialist/Digital Advertising Specialist Ridgeline Insights Boise, ID Job Details Full-time 3 hours ago Benefits Disability insurance Health insurance Unlimited paid time off Dental insurance 401(k) Tuition reimbursement Paid time off Vision insurance Professional development assistance Flexible schedule Qualifications Teamwork Microsoft Excel Managing budgets in a search marketing role Bachelor's degree Marketing analytics Paid search marketing

Full Job Description Job Overview Job Description:

Paid Media Specialist/Digital Advertising Specialist Ridgeline Insights (ridgelineinsights.com) is a brand-focused Amazon Agency located in Boise, Idaho. We are committed to creating customized Amazon strategies for our brand partners that align with their omni-channel goals. Our team is highly focused on serving our customers, properly representing their brand identity on the platform, and then leveraging Amazon tools to drive sustainable long-term success on the platform. We have made the Inc. 5000 list of America's fastest growing private companies five years in a row, and because of our outstanding culture, we have also been featured by Outside Magazine for the past four years as one of the country's Top 50 Best Places to Work. We are seeking a full-time Digital Marketing Analyst to join our Boise-based team. This individual will be part of a team and will manage and optimize Amazon product listings across multiple brands and maintain accurate data on various platforms essential for team collaboration and operational efficiency. This role will also work hand in hand with our amazing Marketing, Buying and Supply Chain teams to drive our clients' brand strategy, consumer experience, and achievement of sales goals.

RESPONSIBILITIES

Amazon PPC Advertising and Digital Marketing Partner with internal Account Managers and directly with client brand teams to conduct market and competitive research, develop advertising strategies, and build full-scale Amazon PPC campaigns from the ground up - managing a portfolio of brands with advertising budgets collectively in the millions. Own the day-to-day management and optimization of Amazon advertising campaigns across your brand portfolio - continuously testing, adjusting, and scaling to hit KPI targets and drive profitable growth; you are the driver, not a supporter. Build and deliver regular performance reports for both internal teams and external clients, translating campaign data into clear insights, strategic recommendations, and growth opportunities - acting as a trusted advertising advisor to the brands you manage. Create monthly, quarterly and annual advertising spending projections based on sales forecasts.. Conduct regular keyword, competitor, and market research using various tools data-backed changes to advertising campaigns. Leverage internal advertising software to create automations and reports for selected brands. Amazon SEO and Copy Optimization Use AI and internal software to create optimized product titles, bullet points, and descriptions for products while following brand and Amazon guidelines. Implement back-end keywords to improve search rank and visibility. Track and report on SEO A/B tests to measure impacts on conversion rate, sales, ad search ranking. Partner with Ridgeline Insights Catalog team to upload and update all copy for a brand catalog. Ridgeline Insights Outbound Marketing Collaborate with the Ridgeline Insights marketing team to create monthly content and marketing campaigns to drive new agency leads. Implement digital marketing campaigns across Google, LinkedIn, YouTube and more. Optimize digital content, website, landing pages, email campaigns, and more.

KNOWLEDGE AND SKILLS

Demonstrated ability to build, structure, and manage paid advertising campaigns end-to-end, including campaign architecture, audience/key word strategy, bid management and performance optimization across one or more paid platforms (Amazon Ads, Google Ads, Meta, or equivalent) Strong client-facing communication skills with the ability to present data, translate performance metrics into business insights, and make confident strategic recommendations; comfortable auditing existing campaigns and identifying opportunities with supporting data. Familiarity with digital marketing platforms and websites (Wix, Google Analytics, Meta, etc.). Highly effective copywriting skills, along with strong oral communication skills. Proven ability to operate within cross-functional teams without formal authority , and willingness to assist in areas outside your role. Comfortable working with and analyzing large sets of data and Amazon metrics, with a strong working knowledge of Microsoft Excel. Strong analytical and critical thinking skills; monitors own work and able to develop new skills and methods for improvement.

REQUIREMENTS AND PREFERENCES

Bachelor's degree - preferably in Marketing or Advertising 2+years of hands-on paid digital advertising experience with direct responsibility for building, managing, and optimizing campaigns and advertising budgets - Amazon Ads, Google Ads, Meta Ads, or equivalent platforms all count; we care about real campaign ownership, not marketing generalist exposure. Experience in search engine marketing and optimization. Amazon Seller Central experience is a plus. Experience with common forms of PPC digital marketing. Experience with Amazon Advertising, Helium 10 and Skai, a plus.

BENEFITS

Working for a promising company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. If you bring your "A game" to the table here's what we will bring:

• Comprehensive compensation and benefits package which includes health, dental, vision and long-term disability and life insurances.
• 401(k) (after 1 yr. of employment) - 3% employer contribution (no match needed)
• Unlimited PTO
• Flexible hours
• Hybrid work environment
• Tuition reimbursement
• Employee recognition
• Team building activities

JOB TYPE

Full-time; we prefer candidates who live in the

State of Idaho Benefits:

401(k) Dental insurance Flexible schedule Health insurance Paid time off Professional development assistance Vision insurance

Work Location:

Hybrid remote in Boise, ID 83702