Search Engine Optimization (SEO) Specialist

The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support

SEO, GEO

(Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy. Core Responsibilities Supports SEO, GEO, and AISO initiatives under general direction Supports SEO, GEO, and AISO plans, initiatives, and optimizations by executing assigned tasks and contributing to larger programs. Executes defined components of SEO plans Supports SEO planning efforts by executing defined tactics aligned to business objectives, sales strategy, and department priorities. Applies foundational SEO and AI search best practices Applies foundational SEO, GEO, and AISO best practices and guidance from senior team members to complete assigned work and address routine issues. Communicates status and issues to stakeholders Communicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate. Builds working relationships across teams Builds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders. Identifies and escalates risks Identifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members. Supports data analysis and reporting Collects, analyzes, and reports on SEO and AI search performance data to support insights, planning, and optimization. Participates in special projects and performs other duties as assigned Qualifications Minimum 3 years of related work experience Undergraduate degree or equivalent combination of training and experience Foundational knowledge of SEO concepts and analytics tools Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred Experience with Artificial Intelligence is preferred, but not required Interest in developing skills related to GEO and AISO Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.