Search Engine Optimization Specialist

Search Engine Optimization Specialist SmartBettingGuide Washington, DC Job Details Full-time From $70,000 a year 5 hours ago Qualifications CSS WordPress Google Tag Manager Social media strategy Website traffic metrics analysis Attention to detail JavaScript Conversion optimization Marketing analytics Metadata Cross-functional collaboration Technical Proficiency HTML Cross-functional communication Full Job Description We are seeking a dynamic and detail-oriented Search Engine Optimization (SEO) Specialist to elevate our online presence and drive organic growth. In this role, you will develop and implement innovative SEO strategies that improve search engine rankings, increase website traffic, and enhance user engagement. Your expertise will help optimize our digital content across various platforms, ensuring maximum visibility on search engines and social media channels. Join us to be at the forefront of digital marketing, leveraging cutting-edge tools and techniques to deliver measurable results and support our business objectives. Duties Conduct comprehensive keyword research to identify high-impact search terms aligned with our target audience and business goals. Optimize website content, metadata, headers, images, and internal linking structures to improve search engine rankings. Implement technical SEO best practices, including enhancing site speed, mobile responsiveness, structured data, and crawlability using tools like Google Search Console and Google Tag Manager. Build quality backlinks through strategic link building campaigns to boost domain authority and search visibility. Analyze web analytics data using Google Analytics, Adobe Analytics, and other SEO tools to monitor performance metrics and identify opportunities for improvement. Collaborate with content creators and web developers to ensure SEO best practices are integrated into content management systems like WordPress and other platforms. Manage social media management efforts to amplify content reach and support overall digital marketing strategies. Stay updated on the latest SEO trends, algorithm changes from search engines, and emerging digital marketing techniques to keep strategies current and effective. Requirements Proven experience in

SEO, SEM

(Search Engine Marketing), or related digital marketing roles with a focus on organic search optimization. Strong understanding of web analytics tools such as Google Analytics and Adobe Analytics for tracking performance metrics. Proficiency in HTML, CSS, JavaScript, and metadata optimization techniques for technical SEO enhancements. Experience with content management systems like WordPress or similar platforms for content editing and site management. Knowledge of SEO tools such as SEMrush, Ahrefs, Moz, or similar for keyword research, site audits, and backlink analysis. Familiarity with Google Search Console, Google Tag Manager, and other webmaster tools for site monitoring and troubleshooting. Ability to conduct thorough keyword research tailored for e-commerce sites or other online platforms. Strong understanding of conversion optimization techniques to maximize website engagement and lead generation. Knowledge of social media management strategies to support integrated digital marketing campaigns. Excellent communication skills with the ability to collaborate across teams including content creators, developers, and marketing professionals. Join us as an SEO Specialist to harness your passion for digital marketing! Bring your expertise in search engines—like Google—and your innovative mindset to help us reach new heights online. Your efforts will directly impact our visibility across the web while supporting our mission to deliver exceptional digital experiences!

Pay:

From $70,000.00 per year

Work Location:

Hybrid remote in Washington, DC 20521