SEO Program Manager

A globally leading consumer device company headquartered in Cupertino, CA is looking for SEO Program Manager to join their team. This role will play a key part in executing content optimization strategies across assigned product lines, driving organic growth through rigorous keyword research, on-page optimization, and cross-functional collaboration. The ideal candidate is passionate about search, works independently with confidence, and is eager to grow their strategic contribution over time.

Job Responsibilities:

Execute content optimization strategies for assigned product lines, following established SEO frameworks and best practices. Manage on-page optimization initiatives including metadata, content structure, and internal linking for specific product categories. Conduct keyword research and content gap analyses to identify opportunities and prioritize content development. Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams. Monitor and report on content performance using search analytics and user behavior data; recommend optimizations. Collaborate with Merchandising, Product Marketing, and Design teams to ensure content aligns with SEO best practices. Support AI optimization initiatives by implementing semantic optimizations within assigned scope. Contribute to testing plans and experiments designed to improve content performance.

Minimum Qualifications:

Minimum of 5 years of hands-on SEO experience with direct involvement in content optimization. Has owned on-page optimization for at least one product line or content category, including metadata, content structure, or internal linking. Has independently conducted keyword research and translated findings into a content brief, spec, or recommendation. Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, or similar platforms. Has collaborated directly with a non-SEO team (e.g., Marketing, Design, or Editorial) to ship optimized content.

Preferred Qualifications:

8+ years of experience in SEO, with increasing ownership of content strategy across multiple product areas. Experience working in the technology and/or e-commerce industry, ideally on a high-traffic consumer-facing website. Familiarity with AI-powered search surfaces and early exposure to semantic or entity optimization strategies. Experience writing or contributing to content briefs, editorial guidelines, or metadata templates used by writers or marketing teams. Experience participating in a product launch from an SEO perspective - contributing briefs, reviewing content, or flagging gaps before publish.

Type:

Contract Duration:

12 months with extension

Work Location:

Cupertino, CA (hybrid)

Pay Rate:

$77.00 - $92.00 ph (DOE)