SEO Specialist

Description SEO Specialist (Potential Contract-to-Hire)

Location:

Nashville, TN (Hybrid - 3 days per week onsite)

Duration:

6-9 Months (Potential to convert to full-time)

Industry:

Healthcare Role Overview We are seeking a strategic and technical SEO Specialist for a 6-9 month contract with a prominent healthcare client based in Nashville. This role is ideal for a specialist who thrives on improving organic visibility and navigating the unique content requirements of the healthcare sector. You will be responsible for executing on-page, off-page, and technical SEO strategies to drive high-quality traffic and patient acquisitions. This role requires a hybrid schedule, with three days per week spent onsite at the client's Nashville office to collaborate directly with the internal marketing and content teams. Key Responsibilities +

Search Strategy:

Develop and execute comprehensive SEO strategies tailored to healthcare services, ensuring all content aligns with search intent and patient journeys. +

Technical SEO:

Conduct regular site audits to identify and resolve issues related to crawlability, site speed, mobile-friendliness, and structured data. +

Content Optimization:

Partner with content creators to optimize blog posts, service pages, and provider profiles for relevant keywords while maintaining medical accuracy. +

Keyword Research:

Perform deep-dive research to identify high-value healthcare terms and long-tail phrases that drive qualified traffic. +

Local SEO:

Manage and optimize local search presence and Google Business Profiles for multiple clinical locations. +

Performance Tracking:

Monitor and report on key performance indicators (KPIs) such as organic rankings, traffic, and conversions using industry-standard tools. Technical Qualifications +

Experience:

3+ years of dedicated SEO experience, preferably within a highly regulated industry like healthcare or finance. +

SEO Toolset:

Proficiency with tools such as Ahrefs, Semrush, Moz, and Screaming Frog. +

Analytics:

Advanced knowledge of Google Search Console and Google Analytics 4 (GA4). +

CMS Familiarity:

Experience managing SEO within platforms like WordPress, Drupal, or custom enterprise CMS environments. +

Healthcare Knowledge:

Understanding of HIPAA compliance and the "Your Money or Your Life" (YMYL) content standards as they relate to Google's E-E-A-T guidelines. Requirements Preferred Qualifications + Experience with local SEO for multi-location healthcare systems. + Basic understanding of

HTML/CSS

as it relates to SEO implementation. + Familiarity with project management platforms like Workfront or Jira. Contract Details +

Duration:

6-9 month initial contract. +

Conversion:

Strong potential for permanent conversion based on performance and organizational needs. +

Schedule:

3 days onsite in Nashville; 2 days remote. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .