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SEO & Website Optimization Specialist
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Red Orange Studio
Remote
$45,000 Salary, Part-Time
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Job Description
SEO & Website Optimization Specialist Red Orange Studio Richmond, VA Job Details Part-time | Contract $40,000 - $50,000 a year 12 hours ago Benefits 401(k) Paid time off 401(k) matching Flexible schedule Qualifications Customer communication Teamwork Data analysis reporting Performance Reporting Bachelor's degree Attention to detail SEO Communications Marketing analytics Full Job Description Red Orange Studio, a creative agency and certified B Corp based in Richmond, VA, is growing—and we want you to create impact with us. We're looking for an SEO Strategist who can help purpose-driven organizations increase visibility, strengthen their digital presence, and turn search data into clear, actionable marketing strategy. This role is ideal for someone who understands that SEO is no longer limited to keywords and Google rankings. Today's search landscape includes technical website performance, content strategy, local listings, reviews, AI overviews, third-party platforms, and the many places people go to find answers. Who We're Looking For You're a strategic, detail-oriented SEO professional who knows how to look under the hood of a website, identify opportunities, and explain what matters in a way clients can understand. You are comfortable using SEO tools, reviewing analytics, creating keyword strategies, identifying content opportunities, managing local listings, and preparing reports that go beyond numbers. You know how to answer the client's real question: What does this mean, and what should we do next? You're curious, analytical, and collaborative. You can work closely with account managers, writers, designers, developers, and clients to make sure SEO strategy is integrated into websites, campaigns, content plans, and reporting. You are confident enough to make recommendations, humble enough to keep learning, and clear enough to help clients make informed decisions. What The Job Involves The SEO Strategist will help Red Orange Studio clients improve organic visibility, website performance, local search presence, and content effectiveness.
Responsibilities include:
SEO Strategy & Keyword Research- Develop SEO strategies that support client goals, audiences, services, locations, and campaign priorities.
- Conduct keyword research and competitive analysis to identify opportunities for website content, blog topics, landing pages, service pages, and location-based content.
- Evaluate search intent across the customer journey, including branded searches, service-based searches, high-intent local searches, and educational queries.
- Translate keyword findings into practical recommendations for website structure, content planning, page optimization, and campaign support.
- Collaborate with account managers and content creators to generate content ideas that are grounded in search behavior and client strategy. Technical SEO & Website Optimization
- Conduct technical SEO audits to identify crawlability issues, broken links, redirects, mobile performance concerns, page speed issues, indexing problems, duplicate content, and other barriers to search visibility.
- Review website structure, metadata, title tags, heading tags, internal linking, URL structure, and page hierarchy.
- Partner with Red Orange's web team to ensure websites are built and maintained using SEO best practices.
- Provide SEO guidance during website redesigns, migrations, launches, and content restructures.
- Use tools such as Google Analytics, Google Search Console, PageSpeed Insights, Screaming Frog, SEMrush, Ahrefs, Moz, Conductor, or similar platforms to evaluate performance and opportunities. On-Page SEO & Content Recommendations
- Optimize website pages for priority keywords, search intent, clarity, and user experience.
- Write or recommend improvements to title tags, meta descriptions, H1s, H2s, internal links, image alt text, and page copy.
- Identify thin, outdated, duplicated, or underperforming content and recommend improvements.
- Develop SEO-informed content briefs for blogs, landing pages, service pages, FAQs, and resource content.
- Ensure content recommendations balance search performance with brand voice, accessibility, readability, and conversion goals. Local SEO, Listings & Reputation Signals
- Manage and optimize Google Business Profiles and other local business listings.
- Support consistency of name, address, phone number, business descriptions, hours, photos, service categories, and profile information across directory platforms.
- Identify gaps in major and niche directories, including platforms such as Apple Maps, Bing, Yelp, Nextdoor, MapQuest, and other industry-relevant listings.
- Monitor listings for duplicate profiles, incorrect information, customer-suggested edits, missing details, and brand consistency issues.
- Provide recommendations related to reviews, reputation signals, and local visibility. AI Search & Search Everywhere Optimization
- Monitor how clients appear in AI overviews, AI-generated search results, and emerging search platforms where possible.
- Identify opportunities to strengthen a client's visibility across credible third-party sources, social platforms, directories, review sites, and content ecosystems.
- Understand how strong website content, technical performance, reviews, third-party mentions, and structured information can contribute to broader digital visibility.
- Stay current on changes in search behavior, AI search, Google algorithm updates, and SEO best practices. Reporting, Insights & Client Communication
- Prepare monthly or quarterly SEO reports that are clear, meaningful, and actionable.
- Analyze organic traffic, keyword rankings, conversions, search visibility, local performance, content performance, technical health, and other relevant metrics.
- Go beyond data collection to explain what changed, why it matters, and what should happen next.
- Present findings and recommendations to clients in a confident, approachable, non-technical way.
- Collaborate with account managers to connect SEO insights to broader marketing priorities, campaign performance, website updates, and client goals. Qualifications
- 3-5+ years of professional SEO experience, preferably in an agency, digital marketing, or multi-client environment.
- Proven experience developing keyword strategies and SEO recommendations for websites, campaigns, and content plans.
- Strong understanding of technical SEO, on-page SEO, local SEO, content strategy, and analytics.
- Experience using SEO and analytics tools such as Google Analytics 4, Google Search Console, Google Business Profile, PageSpeed Insights, Screaming Frog, SEMrush, Ahrefs, Moz, Conductor, BrightLocal, Yext, or similar platforms.
- Ability to audit websites and clearly communicate technical findings to non-technical clients and internal teams.
- Experience managing or optimizing local listings and Google Business Profiles.
- Strong reporting skills with the ability to turn performance data into meaningful insights and next steps.
- Excellent written and verbal communication skills.
- Comfort presenting recommendations to clients and answering questions with clarity and confidence.
- Strong attention to detail and commitment to quality.
- Ability to manage multiple clients, deadlines, and priorities.
- Working knowledge of WordPress preferred.
- Familiarity with AI search trends, AI overviews, structured content, and "search everywhere" visibility preferred.
- Bachelor's degree in marketing, communications, business, analytics, or related field preferred, but equivalent professional experience will be considered. What Success Looks Like The right person will be able to:
- Create a keyword strategy that informs website content, blog planning, landing pages, and campaign priorities.
- Use SEO tools confidently and know how to interpret what the data is saying.
- Identify technical SEO issues and work with developers to resolve them.
- Recommend content ideas based on search intent, client goals, and competitive opportunity.
- Manage listings and local visibility with accuracy and consistency.
- Prepare reports that clients actually understand and value.
- Present findings with confidence, clarity, and practical next steps.
- Stay curious as SEO evolves across Google, AI platforms, local search, reviews, and other digital discovery channels. What We Have to Offer
- A smart, supportive team of creative professionals who love what they do.
- Flexible work environment with a hybrid office in Richmond, VA.
- A company culture grounded in our core values: creating impact, solving problems, paying attention to details, staying curious, and being transparent, real, and humble.
- The chance to work on meaningful projects for nonprofits, purpose-driven companies, and organizations making a difference.
- Opportunities to grow professionally in a nurturing and forward-thinking environment.