Sr. SEO Strategist

Job Title:

Sr.

SEO Strategist Location:

US | Remote SEO, AI Search & Content Strategy Own integrated organic, local, AI SEO, and content strategies for multiple client accounts. Define content strategies rooted in keyword research, search intent, buyer journey mapping, and AI visibility opportunities. Develop recommendations focused on AI answer extraction, entity clarity, topical authority, and content structure optimized for Generative Engine Optimization (GEO). Monitor AI search behavior across platforms including Google AI Overviews, ChatGPT Search, and Perplexity to identify emerging visibility opportunities for clients. Identify content gaps and opportunities across client websites and key third-party platforms. Stay current on evolving AI search signals including

EEAT, LLM

visibility, and structured data best practices. Create SEO, CRO, and AI SEO opportunities into concise page, content, schema, directory, and internal linking recommendations. Build 90-day roadmaps that connect visibility work to conversions/ lead quality, pipeline impact, and client priorities. Client-Facing Strategy Leadership Lead client conversations around SEO and content direction, priorities, and performance. Present strategic roadmaps, reports, insights, and recommendations with confidence. Partner with Account Managers, Content, UX, and Development teams to align strategy with business goals. Create executive ready QBR summaries, slide talking points, and clear next step recommendations. Content Planning & Optimization Create and guide SEO-driven content plans including blogs, web pages, landing pages, and local content. Write and/or provide detailed recommendations for Google Business Profile content, meta descriptions, page titles, header structures (H1-H3), and on-page copy improvements. Ensure content supports rankings, AI extractability, lead generation, and conversion goals. Create SEO/CRO page outlines with metadata, header guidance, FAQs, answer blocks, internal links, & copy direction to help copywriters where needed. Technical & Platform Collaboration Make on-page edits, publish content, and implement SEO updates directly in WordPress and HubSpot CMS without requiring developer assistance. Collaborate with developers and digital strategists on broader SEO and content implementation. Support technical SEO troubleshooting and implementation planning. Audit redirects, canonicals, indexation, sitemaps, crawlability, page speed/ Core Web Vitals, internal links, and publishing QA. Review site architecture, navigation labels, parent/child page structure, and sitemap organization for SEO and AI retrieval. Reporting & Measurement Analyze performance using Google Analytics, Search Console, Ahrefs, Data Studio, SEMrush, and HubSpot tools. Measure success beyond rankings, including organic leads, engagement, AI visibility signals, and search appearance in LLM-powered environments. Contribute to evolving how TSL reports on AI search visibility for clients. Segment branded vs non-branded performance and connect SEO movement to leads, forms, conversion paths, and revenue influence. Turn data from GSC, GA4, HubSpot, Looker Studio, SEMrush/ Ahrefs, and AI visibility tools into client ready insights. Mid-to-senior-level SEO professional with strong content strategy experience and proven results — typically 4-7+ years of hands-on experience. Agency experience or comfort managing multiple client accounts simultaneously. Comfortable working with technical B2B subject matter and translating it into effective search and content strategies. Strategist mindset with the confidence to lead recommendations and own outcomes. Genuinely excited about AI SEO trends — you follow the space closely and have opinions on where it's heading. Communicates proactively, documents recommendations clearly, and collaborates well in a remote-first team environment. You don't need to be managed, but you enjoy being part of a team. Required Skills & Tools SEO-driven content strategy and editorial planning Google Analytics, Google Search Console, & Google Tag Manager (installing/ setup & general use) Data Studio SEMrush, including AI visibility toolkit WordPress and/or HubSpot CMS (hands-on, not just conceptual) SEO-optimized copywriting and content guidance Familiarity with AI SEO concepts:

AEO, GEO, AI

Overviews, LLM visibility, entity-based

SEO, EEAT

Technical SEO QA, including redirects, canonicals, crawlability, page speed, and indexation. Local

SEO, GBP

optimization, citation cleanup, and directory/ entity authority building CRO and UX review for landing pages, forms, CTAs, and conversion paths Executive reporting, QBR storytelling, and client presentation support Beneficial Skills & Experience PPC & Google Ads Strategy Analyze paid search performance to identify opportunities for improving conversion rates, lead quality, cost efficiency, and overall campaign effectiveness. Build and optimize PPC campaigns including keyword targeting, audience segmentation, ad copy development, bidding strategies, and landing page alignment. Provide strategic recommendations for budget allocation, campaign expansion, remarketing, and cross-channel search visibility improvements. Apply working knowledge of PPC and paid media to inform holistic search strategies. Schema markup, structured data, and entity SEO implementation Experience with prompt-based search and Search Generative Experience (SGE) optimization Prior experience in B2B technology, IT services, MSP, or SaaS marketing HubSpot Marketing Hub and CMS (certification a plus) Ahrefs, BrightLocal, AI visibility tracking, citation platforms, and third-party directory optimization. Experience with community and authority building channels such as Reddit, partner marketplaces, vendor directories (G2, Clutch, Cloudtango, etc.) Why Join the TSL Team Comprehensive benefits package including health, dental, vision, and 401(k) match PTO and paid holidays Collaborative, supportive, positive company culture

To Apply:

Submit your resume and a cover letter to our hiring manager Danielle Arias ( ).